RS revealed second-half year plan with the continuous implementation of MPC business plan, offering parade of quality own partners products to rock the market.

Stocks and Financial Services Press Releases Monday June 4, 2018 10:33
Bangkok--4 Jun--RS

Impressive!! "RS" the only company in the world that announced its achievement through Multi-platform Commerce (MPC) by managing its strong existing media platform to strongly generate revenue and commercial profit. The company revealed its 2018 second half plan with an aggressive policy to shake the industry by creating a new community on LINE@ COOL Anything to invite 5.3 million listeners on (COOLfahrenheit)", the country's number 1 hit music station, to shop for its own & partners' quality items as health, supplementary & beauty products are the global hot items to serve customers' demand. The company is confident that it would generate 5.8 billion baht in revenue by the end of this year.

Mr Surachai Chetchotesak Chief Executive Officer of RS Public Company Ltd said that RS is currently the only company in the world that announce the implementation of Multi-platform Commerce (MPC) by utilizing its strong existing media platform to maximize business growth which interestingly generating revenue and profit.

The company has used its Channel 8 TV platform as a Department Stores by managing time between selling airtime to clients and selling own products on television which has achieved in effective and fruitful results.

Recently, it plans to aggressively penetrate the industry by launching LINE@ COOL Anything, a new community that would turn radio listeners to buyers by offering own-brand & partners' quality products from Health & Beauty to Home & Lifestyle items to listeners of COOLfahrenheit, Thailand's number 1 radio stations for 18 consecutive years that has more than 5.3 million listeners in Bangkok and main cities who have high purchasing power. The listeners are divided to 4 million via online and the remaining 1.3 million via on-air.

Based on the Economic and Business Forecasting, University of Thai Chamber of Commerce, health & beauty products are the rising- star items in the past 6 years with overall market value of 250,000 million baht. While the Euromonitor International, a global research company revealed that supplementary market is worth over 518,000 million baht as the medical industry has proven that medicine and treatment are only to solve the problem at the end-result which is the incorrect method to solve the health problem. While supplementary has been a strong trend in Europe and the US as well as Asia including Japan and Thailand as it protects and nourish the health from the upstream and combining with technology innovations, now there are various food extract so selecting the right and appropriate supplementary has been in the market for many decades. However, the trend has only started in Thailand five years ago from the booming of social network which drives the popularity of such products and is expected to continue its growth which is a positive indication for RS that entered this industry for the fourth year.

To accommodate the global trend, the company plans to offer another 15 categories of high-standard quality products and innovations which include 7 categories of owned-brand; consisting of 4 categories of skincare & health organic products; 1 category of haircare product; 2 categories of supplementary along with 8 categories from its partners. During the first half of this year, the response from customers are beyond expectation, especially on Magique Skincare, Revive Haircare and S.O.M. supplementary which resulted from their high quality ingredients and extracts as well as international standard production process from upstream to downstream with a pre-test before sales & distribution.

Moreover, the company aims to offer new 20 items from its partners in the second half of this year from supplementary, kitchenware to apparel.

The company is confident to achieve 5.8 billion baht revenue target. Of which, some 2.5 billion baht from health & beauty category, 800 million baht to one billion baht from home & lifestyle products as the company has an advantage to know who are the audiences during particular time to offer the right products to targeted audiences from the existing one million customers who make repeated orders via Tel 1781 and new customers.

Latest Press Release

Isotropic Systems Raises $14 Million in Series A Funding Led by Boeing HorizonX Ventures to Advance Space-Based Connectivity

- Isotropic's approach to next-generation integrated terminal creates profound change in terminal economics and performance to unlock the satellite industry's full potential Isotropic Systems Ltd., the next-generation integrated satellite terminal...

Global economic growth expected to slow in 2019

The global economy as a whole is expected to slow in 2019 as G7 countries return to long-run average growth rates, according to new projections from PwC in its latest Global Economy Watch. PwC expects that the pick up in growth of most major economies...

QNB Group: Financial Results for the Year Ended 31 December 2018

QNB, the largest financial institution in the Middle East and Africa (MEA) region, announced its results for the year ended 31 December 2018. (Photo: ) Net Profit for the year ended 31...

CIMB THAI announces 2018 financial results with increased in operating income due to loan growth and lower gross NPL ratio. To fully move forward with Fast Forward program.

- Net interest income increased THB 544.3 million YoY mainly from loan expansion and higher interest income on investments. - Profit before tax of THB 271.2 million. - NPL ratio of 4.3% compared to 4.8% YoY due to more efficient risk management policies...

KTC decreases interest and usage fee to Bt. 199 for applying KTC PROUD Revolving Loan.

Ms. Phichamon Jitpentham, Vice President - Personal Loans, "KTC" or Krungthai Card Public Company Limited, helps lighten the loads of consumers' money usage by providing the special privilege to pay a lump sum of Bt. 199 for interest and usage fee for...

Related Topics