SCB first in Thailand to partner with Google to offer Google My Business to create digital business opportunities for Thai SMEs

Stocks and Financial Services Press Releases Wednesday July 25, 2018 14:44
Bangkok--25 Jul--Siam Commercial Bank

In reaffirming its strong potential for bringing SMEs to the 4.0 digital platform, SCB is the first bank in Thailand to team up with Google Thailand for the Google My Business partnership. The movement will serve to widen worldwide digital business opportunities for Thai SMEs, to increase their competitiveness on Google's Google My Business platform. This new Google tool will increase their visibility on Google Search with Google Maps leading to locations, making Thai SMEs easily accessible from anywhere. This tool is an effective solution for winning over consumers with changing lifestyles and behaviors in the digital era. SCB plans to expand its SME network on Google My Business to 50,000 members by this year, and to hold marketing campaigns to enable SMEs to promote their shops online. SCB customers can contact their relationship manager to apply for the service free of charge.

Siam Commercial Bank Senior Executive Vice President and Head of the SME Segment Mrs. Pikun Srimahuntsaid that SCB is determined to propel SMEs into transforming themselves using technology to develop their business potential to help them keep pace with the drastic changes in digital society and changing customer behavior. SCB is the first bank to partner with Google Thailand for Google My Business. Under the collaboration, SCB and Google will work together to promote the use of digital technology among SMEs to increase their visibility online with Google's Google My Business platform. The effective tool allows all SMEs to drop a pin and add their business information, such as name, type of business, operating hours, contact details, etc. to be easily found on Google Search, with Google Maps leading to the business location. This business tool will effectively help increase sales for SMEs.

The collaboration will also let SCB's SME customers quickly take advantage of Google My Business with a shortened application process, applying through their relationship managers. Customers will receive their confirmation code via mobile phone, allowing them to drop a pin of their business location on Google My Business. SCB will promote SMEs at all levels to take part in this business ecosystem developed by Google as part of their effort to transform Thailand into a full-fledged digital economy 4.0. It is planned that about 50,000 SME customers new and old from every business segment will apply for Google My Business by this year.

"SCB's SME Segment is moving forward to achieve "The Most Admired Bank" status by embracing its "Going Upside Down" strategy. The ultimate goal is to support our customers in achieving strong growth and sustainability. The Bank is ready to do whatever it takes to support customers in strengthening every aspect of their competitiveness. This collaboration with Google is a mechanism for taking advanced steps towards that goal. Customers will be persuaded to take advantage of Google My Business, which will include activities at SCB Business Centers. Training for SMEs will be provided to help them list their shops online to increase their visibility. SMEs will be able to promote their marketing activities online to be more interesting and appealing. Through SCB's efforts to support our customers by any means possible, we have seen evident improvement of debt service ability over the past couples of years, including higher approval rates due to better business viability. Currently, SCB has about 500,000 SME customers."

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