SCB Abacus launches Keb Hom application, the first AI-powered money-saving app in Thailand, in a pilot with Mahidol University to promote financial discipline among millennials

Stocks and Financial Services Press Releases Monday August 6, 2018 16:39
Bangkok--6 Aug--Ogilvy Public Relations

SCB Abacus, a subsidiary of Siam Commercial Bank (SCB), has unveiled their latest mobile application "Keb Hom" – the AI companion to help users achieve their saving goals. Keb Hom is the first Thai money-saving app to boast AI features to enable multiple saving methods to achieve targets set by the user. SCB Abacus has partnered with Mahidol University to pilot the application as an innovative tool in uplifting financial literacy and build financial discipline for the student community. Furthermore, SCB Abacus will be facilitating workshops to incorporate the students' feedback for the development process of the app so that it best matches their lifestyle.

Prof. Banchong Mahaisavariya, Acting President of Mahidol University, mentioned "As university students are beginning to prepare themselves for their professional careers, possessing the essential life skills is just as important as being knowledgeable in their field of study. Skills such as financial discipline in the form of savings is an important fundamental towards maintaining a lifetime of long-term financial stability. The support from SCB Abacus in launching a money-saving app at Mahidol University will greatly inspire students to learn and develop the habit of saving, with the help of modern technology that meets the preference of young people."

According to Dr. Sutapa Amornvivat, Chief Executive Officer of SCB Abacus, "We are honoured to partner with Mahidol University in launching the Keb Hom app. It is our hope that this initiative will positively influence the attitude of the young generation towards their financial well-being, while providing the cutting-edge tools to do so. Mahidol University is a leading institution that supports the principles of financial discipline and represents the model of 'Digital Convergence University' with high caliber students possessing well-rounded knowledge, technological literacy, and readiness to enter the job market of the modern economy. Further from this, we have more exciting events planned for the near future. SCB Abacus will host a Hackathon-based event, open to all technology enthusiasts in the field of AI and Data Science."

The beta version of Keb Hom mobile application is now available. Those interested may register at www.kebhom.com to receive access.
Keb Hom Application

Keb Hom mobile application is the AI companion that helps users achieve their saving goals. The app promotes financial discipline with ease and convenience through features such as auto-saving and 'keep the change' functions. Users are able to set their saving targets and the AI engine will recommend and optimise the plans so that the targets are achieved. Keb Hom supports both individual or group goals with friends – suitable for varying lifestyles of modern society. The beta version is now available at www.kebhom.com.

About SCB Abacus

SCB Abacus is a dedicated advanced analytics subsidiary of Siam Commercial Bank. The company aims to pioneer cutting-edge AI and Big Data technology to build B2B2C solutions to help corporates personalize service at individual level, with emphasis on millennials. SCB Abacus specializes in applying machine learning techniques, experiment with disruptive technology, as well as partner with B2C clients for insight about millennials in order to revolutionize product capabilities.


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