Photo Release: KTC receives Thailands Top Corporate Brand Value 2018 award in the Finance category.

Stocks and Financial Services Press Releases Monday September 24, 2018 10:40
Bangkok--24 Sep--Krungthai Card

Mr. Rathian Srimongkol, (Center) President & Chief Executive Officer, "KTC" or Krungthai Card Public Company Limited, was presented with "Thailand's Top Corporate Brand Value 2018" honorable award by Prof. Bundhit Eua-arporn(2nd from left) President, Chulalongkorn University, at ASEAN and Thailand's Top Corporate Brands 2018 event for KTC's achievement of a brand value worth Bt. 18.815 Billion, calculated using the CBS Valuation tool (Corporate Brand Success Valuation), a product pioneered by Professor Dr. Guntalee Ruenrom's (4th from left) and Dr. Ake Pattaratanakun's (Right),lecturers in the Master of Science, Master in Branding and Marketing Program and the Faculty of Commerce and Accountancy, Chulalongkorn University, research which integrates marketing, finance and accountancy together to measure companies' brand values in numerical terms, in order to encourage business corporations to become aware of the importance of brand reinforcement for society and economic stability. The event recently took place at Sukri Keawchareon Hall, Stock Exchange of Thailand, Ratchadapisek road, recently.


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