Since the summit was first held in Singapore last year, LavaPM has played a critical role, taking the opportunity to share, with top regional marketers, our successes in B2B marketing for non-English-speaking Asian markets.
For this year, LavaPM shared our expert experience on "Localizing B2B Marketing Practices for the China Market" during the case-sharing sessions, drawing superbly active engagement from the crowd. The presentation hall was filled beyond its maximum capacity with APAC's top marketers eager to have some of their questions around B2B marketing in China answered.
In addition to the insights shared during the event, LavaPM also demonstrated its proprietary MarTech stack -- LavaHEAT(TM). LavaHEAT(TM) is the first marketing technology stack developed by an agency for non-English markets in Asia. It combines offline, online, data, into a single attribution-enabled value-chain for cross-channel predictive analytics, powering scalable personalized communications; allowing marketers to deliver marketing-generated business outcomes.
Contributing further to the knowledge-sharing for this event, LavaPM also invited from its client-pool, Cisco Greater China's CMO, Zoe Lou, to join us as a guest panelist for the panel session addressing "Driving Growth Across Diverse Markets in Asia Pacific". Zoe shared her practical experience on how her team differentiates China marketing from the rest of APAC, as well as how her team overcomes daily, the obstacles arising from how Western MarTech tends not to work in China, where the digital and marketing eco-system is unique to the rest of the world.
With the phenomenal speed of her digital evolution and market adoption, China has bred new ways business and customer interactions are done. All these can be mystifying to outsiders beyond the Great Firewall, especially with regards to localizing proven B2B marketing best practices and maximizing leverage of the local ecosystem to achieve success in the China market. LavaPM aims to be at the fore-front of helping marketers deliver measurable business outcomes in China and the rest of non-English Asia.
For more information, please visit www.lavapm.com , and follow "LavaPM" on Facebook.
Photo - https://photos.prnasia.com/prnh/20181017/2270573-1-a
Photo - https://photos.prnasia.com/prnh/20181017/2270573-1-b