KBank and CENTRAL Group launch K DAY Hey DAY@CENTRAL I ZEN campaign

Stocks and Financial Services Press Releases Wednesday November 21, 2018 16:20
Bangkok--21 Nov--KASIKORNBANK

To promote K-Credit Card as the "Lifestyle Credit Card" under the One Card for Use Every Day Concept, KBank has teamed up with a retail giant CENTRAL Group to unveil the "K DAY Hey DAY@CENTRAL I ZEN" special campaign to please every K-Credit Cardholder. Under this promotion, K-Credit Cardholders will get up to 80 percent discount with extra privileges from The 1 Card and KBank Reward Point when redeeming points equal the purchase amount. Come and enjoy those privileges with us during November 22-25, 2018 at any Central Department Store, ZEN and central.co.th. It is expected that this special campaign will help bolster spending during the final two months of the year, thus bringing overall spending via K-Credit Card to over 360 billion Baht in 2018.

According to Mr. Wirawat Panthawangkun, KBank Senior Executive Vice President, currently, there are 2.6 million K-Credit Cardholders, with total card spending of 290 billion Baht. One of the strategies to promote K-Credit Card is to collaborate with our business partners, who are leaders in various lifestyles, in order to create the most impressive experience for them. This will in turn induce them to use only K-Credit Card for everyday spending.

"K DAY Hey DAY" campaign is a product of KBank cooperation with CENTRAL Group, consisting of every Central department store, ZEN, central.co.th, B2S, Power Buy, Robinson, Thai Watsadu, baan & BEYOND, Central Food Hall, Tops Market and Tops Superstore. The campaign is designed to enhance K-Credit Cardholders' shopping experience by offering special discounts and additional privileges from point redemptions of The 1 Card and under the KBank Reward Point program. Pleasantly surprising activities will be organized to boost customers' spending at CENTRAL Group's outlets - both offline and online channels - throughout the last two months of this year, which is the highest spending spree season. Offering shoppers the best value of their money, KBank expects that "K DAY Hey DAY" campaign with CENTRAL Group will boost spending via credit cards in the last two months of this year and increase the total spending via K-Credit Card to reach the target set by KBank.

During the introduction period of "K DAY Hey DAY@CENTRAL I ZEN" campaign, KBank offers special deals for K-Credit Cardholders on November 22, 2018 at Central Chidlom Branch; customers will receive a Central gift card worth 5,000 Baht for spending at least 10,000 Baht/sales slip (only 200 gift cards are available and limited to one per customer). In addition, from November 22 to 25, 2018, K-Credit Card customers will be entitled to three privileges. First, they will get a maximum 40-percent discount from normal price without discount sticker, second, they will get an additional 15-percent discount when redeeming The 1 Card points equal to the purchase value, and third, customers will receive an additional discount up to 25 percent when redeeming KBank Reward Points equal to the purchase value. More information can be obtained at K-Contact Center 02-8888888.


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