Serena Williams embodies AXA’s “Know You Can” global integrated campaign

Friday 12 July 2019 16:37
AXA has launched their new campaign "Know You Can". The global campaign is featuring one of history's greatest tennis champions, Serena Williams who is embodying success and self-belief.

Claude Seigne, CEO of AXA Thailand General Insurance said "this new campaign symbolizes AXA's promise to help people feel more confident to achieve their goals and realize their dreams. I believe that our new tagline "Know You Can" can resonate well with our customers aspirations. It is a clear and empathetic message that can fuel people's self-belief so that they are closer to their goals. We don't just help people overcome problems; as an encouraging partner, we also help them overcome doubt and feel confident they can go towards their better life"

Building on Serena Williams' iconic journey, the campaign showcases customer empowerment stories, alongside the song "I Can" by iconic rap artist Nas,

To see the campaign: https://knowyoucan.axa.com/

For more information, please contact AXA Customer Service Center at 02-118-8111 or visit www.axa.co.th.

1 Ranking by Interbrand

ABOUT AXA THAILAND

AXA Insurance PCL was established in Thailand in July 1998 and AXA Group is the largest shareholder our company. AXA Insurance has been expanding steadily over the year with nationwide presence in Bangkok and branch offices in Chiang Rai, Chiang Mai, Pitsanulok, Nakhon Sawan, Udon Thani, Khon Kaen, Nakhon Ratchasima, Ubol Ratchathani, Chonburi, Pattaya, Rayong, Chanthaburi, Hua Hin, Nakorn Pathom, Chachoengsao, Samui, Surat Thani, Hatyai and Phuket.

ABOUT THE AXA GROUP

The AXA Group is a worldwide leader in insurance and asset management, with 171,000 employees serving 105 million clients in 61 countries. In 2018, IFRS revenues amounted to Euro 102.9 billion and underlying earnings to Euro 6.2 billion. AXA had Euro 1,424 billion in assets under management as of December 31, 2018. The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISN FR 0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). AXA's American Depository Share is also quoted on the OTC QX platform under the ticker symbol AXAHY. The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD. It is a founding member of the UN Environment Programme's Finance Initiative (UNEP FI) Principles for Sustainable Insurance and a signatory of the UN Principles for Responsible Investment.