KBank launches JOURNEY Card with special rate for conversion and international payment, creating a phenomenon with Best Rate Ever! campaign for overseas travel market with spending around 390 billion Baht

Stocks and Financial Services Press Releases Thursday October 3, 2019 13:20
กรุงเทพฯ--3 ต.ค.--KASIKORNBANK

KBank shakes the overseas travel market by launching the JOURNEY Card - a lifestyle debit card with the concept: MAXIMIZE YOUR JOURNEY. The latest K-Debit Card goes above and beyond by boasting the best exchange rate with the "Best Rate Ever!" campaign for currency conversion and international payment, beating the rates offered by every other bank and money changer, and without a 2.5-percent currency conversion charge, for every currency. Using this card, customers don't have to top-up or exchange money via an application. They can also use this card at home. The JOURNEY Card features cool designs in sync with the jetset mood. The card also offers comprehensive privileges for customers from travel planning to journey's end. In a special offer, customers applying for the card during 2019 are granted access to the airports' Miracle Lounge, limited to three visits/year. KBank aims to have 300,000 card applicants within one year, with spending at 6 billion Baht, expanding the K-Debit Card customer base to 14 million cards by the end of 2019.

Mr. Patchara Samalapa, KASIKORNBANK President, said that K-Debit Card is now the market leader with more than 13 million cardholders, representing a market share of 16 percent. Spending value via K-Debit Card is No. 1 in the banking industry. KBank expects that in 2019 more than 100 billion Baht will be spent through K-Debit Card. KBank has worked to make K-Debit Card a lifestyle debit card responding to the digital lifestyle by facilitating our customers' daily lives, spending and travel, complemented by smartphones, which are now integral to people's daily routines. The innovative service helps to make debit card application and usage more compatible with customers' lifestyles. This year, KBank aims to penetrate the market of international leisure and business travelers, as well as customers studying abroad. The new card's launch expands KBank's debit card service in line with smart lifestyles and the globetrotting boom.

According to KASIKORN RESEARCH CENTER, the number of Thai outbound tourists is expected to reach 11 million in 2019, rising 7.4 percent over the previous year, with total spending of approximately 390 billion Baht. This hike is driven by the stronger Baht, attractive promotional campaigns and extension of flight routes to various new destinations for year-round travel. The high seasons of Thai holidaymakers are March-May and October-December, when there are several long public holidays and school vacations.

Mr. Patchara said that the JOURNEY Card is a new debit card for use in Thailand and foreign countries. The card's concept of "MAXIMIZE YOUR JOURNEY" is based on the special offer of exchange rates to create a phenomenal "Best Rate Ever!" that beats all rates of other banks and currency exchange shops. JOURNEY Cardholders will enjoy shopping anywhere around the world with competitive rates and without the 2.5-percent currency conversion fee. Using this card, travelers do not have to top up or make currency exchange via an application. Other privileges include special rates, plus easy and convenient exchange by only showing the card at one of the more than 1,000 foreign exchange booths of KBank across Thailand, as well as the right to use the Miracle Lounge three times a year, granted to those who apply for the card within 2019.

The JOURNEY Card boasts eye-catching colors and a spectacular design that reflects the lifestyles of avid travelers. Waiver of first annual fee is also offered. KBank expects to gain 300,000 applicants within a year, with total spending of around THB6 billion, while the total number of K-Debit Cards is expected to reach 14 million by the end of 2019.

During October 4-6, 2019, the "MAXIMIZE YOUR JOURNEY" event will be held at Fashion Hall, on the first floor of Siam Paragon, to introduce a new global travel experience. Participants will encounter the "JOURNEY BOX" – a gigantic photo booth that brings spectacular destinations around the globe to help them preserve the precious memories. Additionally, customers who apply for the card during the event will receive a special reward and earn the right to win one Sony RX100 VI camera or one of five translation devices.

"MAXIMIZE YOUR JOURNEY" with JOURNEY Card

1) Get the best rates ever: JOURNEY Card can be used to exchange foreign currencies at the best rates ever compared to other banks and currency exchange stores. Just show your JOURNEY Card at one of more than 1,000 KBank foreign exchange booths nationwide (today – December 31, 2019).

2) Spending via JOURNEY Card, which has no 2.5-percent currency conversion fee: Spending via JOURNEY Card works with any foreign currency, without a 2.5-percent currency conversion fee.
3) More convenience and comfort to start your journey:
  • Free use of the Miracle Lounge at Suvarnabhumi and Don Mueang Airports, limited to three visits/2019-2020 calendar year (for applications submitted by December 31, 2019 only) and one visit/one calendar year after 2020, only for outbound passengers traveling on any airline. The JOURNEY Card is the first debit card in Thailand to offer this privilege.
  • Free 6GB SIM GO INTER (ASIA-AUS-USA) from dtac for 10 days, valued at 399 Baht, when applying for JOURNEY Card by December 31, 2019.
  • 100-Baht discount when using GrabCar Plus, GrabSUV, GrabCar Premium, GrabVan and GrabCar Luxe services for two-way airport transfer, limited to two privileges/user (today-December 31, 2019)
  • Travel insurance from Cigna for up to 10 days, with maximum coverage of 1.5 million Baht. It can be used to apply for a Schengen Visa.
  • Five-percent discount when booking hotels via Agoda, and 8 percent discount via Expedia.co.th

4) Enjoy shopping with JOURNEY Card every day: JOURNEY Cardholders will get the same privileges as K-Debit Cardholders when shopping at home, such as 100-Baht movie ticket at Major Cineplex and SF cinemas for any movie and showtime, 50-Baht discount from Grab, 100-Baht from GrabFood, 20-percent discount from Lazada, and 5-percent discount at Ari Football Concept Store and Ari Running Concept Store

For more details, please visit http://bit.ly/2m1T7TG

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