Siam Commercial Bank (SCB) recently garnered yet another prestigious award by winning a Thailand Digital Excellence Awards 2020 award in the Thailand Digital Champion for Culture & Talent category from the Thailand Management Association (TMA). The honor reflects SCB?s outstanding performance in adopting a 'dare to fail? corporate culture and in using data analytics and innovation, driving its transformation into a Technology and Data-led Company.
Dr. Chalee Asavathiratham, Senior Vice President & Chief Data Officer of Siam Commercial Bank revealed that the the award is testimony to SCB?s success in embracing a corporate culture favorable to creating innovation, while allowing staff to experiment with new ideas despite risking failure. This honor reaffirms the view that SCB has taken the right path and will move forward instilling a digital culture in SCB?s DNA. Such efforts will bolster the development of financial solutions precisely answering customer requirements and benefiting society at large.
In laying a digital foundation, it is important for a firm to have visionary leaders and people with the right attitude to drive the vision to reality. SCB has proven its ability to transform itself over time, from a firm with a strong foundation to a modern firm employing cutting-edge technology to respond effectively to its customers? requirements. It is the Bank?s goal to become the leading digital bank of choice for our customers. One of the important tasks before us is to create data-usefulness-engagement for the optimal benefit of our customers by taking advantage of data analytics to offer services truly matching customer requirements.
?The Bank remains firm in its commitment to transforming itself toward a data-led and innovation-based organization even further, which is the corporate model of the future. In addition, the Bank expects to embrace a favorable corporate culture proven successful by leading global firms, such as a randomized experiment with two-sample A/B hypothesis testing, in a bid to drive SCB toward becoming a Technology and Data-led Company. We hope to see talented people who are daring and not afraid of failure join us to drive and deliver worthwhile financial solutions to consumers.?
Dr. Chalee concluded that digital technology has the potential to create a lot of benefits for people, helping them save both time and money. Data will play an important role in creating value and wealth, particularly for the new generation seeking to build and sustain their wealth through the Bank?s digital banking platform.
The Thailand Digital Excellence Award program is a collaborative effort between the Thailand Management Association (TMA) and the Digital Economy Promotion Agency (depa), held for the first time to honor and support firms excelling in digital management. It will serve to raise digital adoption and management standards in Thailand in a systematic manner. SCB won this award because of its outstanding people and digital specialist management. Moreover, SCB has established an SCB Academy aiming to upskill its people in every business unit and to hold special projects attracting new talent with outstanding capabilities.
