TIENS Group opens new high-tech Experience Store in Shenzhen

Food and Healthcare Press Releases Thursday August 9, 2018 08:36
SHENZHEN, China--9 Aug--PRNewswire/InfoQuest

TIENS Group, one of leading corporations in the Healthcare industry, unveiled a new high-tech Customer Experience Store in Shenzhen. Li Jinyuan, founder and chairman of TIENS group, announced the official opening of its first store in the world on August 3 in Luohu District, Shenzhen. The store offers a unique customer experience through a combination of advanced technology and experiential marketing, allowing visitors to explore the world of TIENS Group and learn how the company's products positively impact the lives of global consumers. The launch date was chosen to coincide with the company's 23rd anniversary.

TIENS' new interactive customer experience is part of the company's "One Body, Multiple Wings" strategy for global expansion.   As a large multinational corporation, Li and TIENS recognized the need for their business to be more responsive to the market, consumers, and their needs. To meet this challenge, TIENS Group studied the latest trends in technology and consumer behavior. Their findings showed that many consumers prefer to learn about products through interactive experiences which formed the foundation for the TIENS Experience Store.

Visitors to the TIENS Experience Store are immersed in futuristic technology from the moment they enter. Guests can experience TIENS' specialty health and lifestyle products through interactive methods such as touch-screen computers and live product demonstrations. TIENS Group simultaneously analyzes visitor behavior with facial recognition and big data analysis to develop specialized omnichannel sales and marketing strategies that meet their customers' needs.

According to Zhang Zhongtao, president of TIENS Group for Greater China, this effort represents a culmination of more than two decades of persistent innovation. Said Zhang, "Under the guidance of our Chairman, Li Jinyuan, and our 'One Body, Multiple Wings' strategy, TIENS Group is creating a model for a better life and a better future."

Peggy Liu (Liu Yu), head of global strategic planning and operations for TIENS Group, echoed Zhang's sentiments. Said Liu, "Twenty-three years ago, TIENS set out from China on the path of innovation and brought our strategy of 'One Body, Multiple Wings' to countries worldwide. Now, we are bringing our philosophy directly to consumers with the creation of the TIENS Experience Store. For thousands of global consumers, the TIENS Experience Store marks the beginning of a new "Fusion Lifestyle Era," where technology works for the betterment of our lives."

Photo - https://photos.prnasia.com/prnh/20180808/2207067-1-a

Latest Press Release

Singapore National Eye Centre, Singapore Eye Research Institute And Johnson Johnson Vision Set Sights On Halting Global Myopia Epidemic

New US$26.35 Million Collaboration Seeks Prevention and Treatment Solutions to Address Rising Burden of Condition The Singapore National Eye Centre (SNEC), the Singapore Eye Research Institute (SERI) and Johnson & Johnson Vision today announced a...

TIENS Group Launches Global Expansion Into New Retail

Leading healthcare company, TIENS Group, has announced their global expansion into the new retail market with the opening of a new flagship TIENS Experience Store in China. Located in the TIENS International Health Industrial Park, the new store features...

Medicines We Can Trust Campaign Rallies Mekong Governments and Leaders to Improve Access to Quality Medicines

Cambodian Prime Minister Hun Sen and other leaders from the Greater Mekong Subregion joined hands as part of a global campaign to improve access to quality medicines. The announcement was made during the Phnom Penh Regional Conference on the fight...

SI Group Announces New Executive Leadership

SI Group, a leading global developer and manufacturer of performance additives, process solutions, pharmaceuticals and chemical intermediates, announced today the company's new executive leadership team. These changes follow the October 15, 2018...

Grunenthal Acquires Global Rights for Qutenza(R)

Grunenthal, the science-focused pharmaceutical company based in Germany, announced today that it has acquired additional global commercial rights for the dermal pain patch Qutenza(R) (8% capsaicin) from Acorda Therapeutics, Inc (USA). Grunenthal is now...

Related Topics