myONE(TM) set sights to enter condom market in Thailand through the mission to de-stimgatize condom use

Food and Healthcare Press Releases Friday February 14, 2020 14:24
Bangkok--14 Feb--Spark Communications

myONE(TM), next-generation condoms, was officially launched on Valentine's Day. The brand is affiliated with the ONE(R) Condoms brand that was originally founded in Boston, USA in 2003 and subsequently acquired by Karex, the world's largest condom maker, in 2014. myONE(TM) was launched in Thailand with the purpose of establishing a sex-positive movement and to encourage condom usage in Thailand. The brand aims to employ innovative technology and creative product lines and packaging to encourage more open conversations about sexual health.

MK Goh, CEO of Karex, said "Although the world has made some progress in our fight against HIV/AIDS, it is unfortunate that stigma and misinformation continues to persist among the younger generation. Our brand, myONE(TM) aims to improve sexual health education through innovative packaging and condom varieties that appeal to the younger generation. Our brand's foundation is built on trust, responsibility and understanding our consumers with the brand firmly focused on improving public health through responsible condom usage. myONE(TM) aims to deliver a diverse range of products that will appeal to the unique preferences of our consumers whilst maintaining the highest possible quality standards and keeping the brand approachable to all users".

Unfortunately, sexual health issues such as sexually transmitted diseases/infections (STDs/STIs) and unwanted teenage pregnancies remain prevalent in Thailand today. According to the Ministry of Public Health's report that monitored STIs including gonorrhea, chancroid, lymphogranuloma venereum (LGV), non-gonococcal urethritis (NSU) and syphilis from 2015 to 2019, there has been a steady increase of cases with up to 33.5 cases per 100,000 people most recently. In addition, reports from 2018 suggest that teenage pregnancy of girls aged 10-19 accounted for 11.5% of total pregnancies in Thailand with the rate of teenage pregnancies of girls aged between 15-19 at 35 per 1,000 people. This increase in STI transmission and teenage pregnancies signals an urgent need for public health authorities to promote safer sex and better education amongst the youth.

"With global market demand set to grow and a clear need for a more innovative approach towards sexual health, we intend to continue our expansion into the Thai and ASEAN markets over the next 5 years. Over the last few years, the ONE(R) Condoms brand has been recognised amongst the frontrunners in the premium branded segment in the USA, Canada, UK, Malaysia and Singapore. Utilising our unique approach towards condoms, myONE(TM) is not only aiming to promote condom sales, but to also encourage all forms of self-expression and communication by providing an impartial, convenient and accessible source of sexual health information for our customers. As we have done in our existing markets, myONE(TM) intends to work alongside NGOs that have a unique perspective into local communities to drive this purpose and awareness." Goh added.

About myONE(TM)

myONE(TM) as part of the ONE(R) Condoms brand globally, aims to employ creativity and innovation to facilitate responsible condom usage and encourage open conversations about sexual health. The brands were founded by Global Protection Corp which are a part of the Karex group of companies, that as the world's largest condom manufacturer, exports products to over 140 countries around the world.

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