Nike Golf Enhances Counterfeit Protection

General Press Releases Thursday January 12, 2006 11:08
PORTLAND, Ore.--(BUSINESS WIRE)--Jan. 11, 2006

Nike Golf announces the global launch of TUV Rheinland Group's Brand Protection Service for its golf club lines. The solution provides authenticity verification as well as product track and trace features using an Internet-based system.

TUV Rheinland Group's Brand Protection Service was chosen to enhance Nike Golf's ongoing anti-counterfeiting initiatives. TUV's solution addresses multiple aspects of product control, risk management, and brand protection. It provides Nike Golf the unique flexibility to adapt to future changes in counterfeit technology while supporting diverse product applications.

"We looked at a number of suppliers. TUV's platform approach has the advantage of not locking us into any particular marking or tagging technology and it enabled us to tailor the details to match our business," said Mark Sheldon-Allen, Director Global Supply Chain, Nike Golf.

Nike Golf's agreement with TUV Rheinland Group includes a suite of services intended to improve supply and demand control as well as information security throughout its operations worldwide.

"Nike Golf is a world-class competitor and a marquee global brand. It is a privilege to add them to our growing roster of Brand Protection Service clients," noted Nadine Niestroy, Manager Brand Protection, TUV Rheinland Group.

About Nike

Nike, Inc. based in Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Nike Golf, which designs, markets and distributes golf clubs, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, a leading designer and marketer of luxury shoes, handbags, accessories and coats; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.

About TUV Rheinland Group

TUV Rheinland Group, headquartered in Germany, is an internationally recognized leader of process and technical assurance services. With more than 300 offices worldwide, TUV Rheinland maintains a presence in all the major economic centers in the world. Brand owners, manufacturers and retailers rely on TUV's 133 years of objective independence to assure the safety, security, and quality of products and services.

CONTACT: TUV Rheinland Group
Sebastian Doose, (+81) 45 470 1886
email: sd@jpn.tuv.com
Source: Business Wire Press Release

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