BURBERRY TAKES ITS LONDON FASHION WEEK SHOW GLOBAL USING 2D AND 3D LIVE STREAMS

Wednesday 17 March 2010 16:34
Burberry showed its Burberry Prorsum Autumn Winter 2010 womenswear collection at London Fashion Week.

The show, which took place at the Chelsea College of Art and Design in London, was attended by over 1000 guests including Kate Hudson, Kristen Stewart, Mary Kate Olsen, Mia Wasikowska, Claire Danes, One Night Only, The Kooks, Snow Patrol, Anna Wintour, Mario Testino, Philip Green, Twiggy, Samantha Cameron, Leigh Lezark, Julia Restoin Roitfeld, Tamsin Egerton, Jamie Campbell Bower, Alex Watson, Max Hurd, Matt Gilmour, Bonnie Wright and Burberry Chief Executive Officer Angela Ahrendts.

In the first ever live global 3D broadcast, Burberry broadcast its show in 3D to screening rooms custom designed by Christopher Bailey at five simultaneous private events around the world in Paris, New York, Dubai, Tokyo and Los Angeles live from London.

Viewers all over world were also able to watch the show live online in 2D at http:live.burberry.com, as well as at over 70 global online news, blog, and fashion websites including Sky News, CNN, The Times, and The Daily Beast, all of which could be accessed on the iPhone, consequently enabling over 100 million viewers to see the latest Burberry womenswear collection.

Presenting at the London catwalk was the Burberry Cadet Girls collection. The clothes were a mix of sturdy World War I-style sheepskin flight jackets, paired with body-hugging skirts and dresses as diaphanous as battle-torn parachute silk in shades of moss green, browns, cranberry, gold and black. Military pea coats with zipped detailing and multi-strapped knee-high boots made up a collection to look beautiful for a lifetime. The footwear went to over-the-thigh boots, a sexy touch in leather and exotic animal skin.

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