‘Star Experience’ candidate wins ‘ultimate UEFA Champions League viewing experiences’ plus Bht. 1,000,000 for shopping

General Press Releases Tuesday March 30, 2010 16:29
Bangkok--30 Mar--Bangkok Public Relations
Winner embarks on a unique journey to Europe with a companion and two celebrities to watch four UCL semi-final and final matches

Siam Sport, TrueMove, TrueOnline, TrueVisions, KLM Royal Dutch Airlines, and Heineken, the alliance behind the Star Experience campaign, recently declared Mr. Bandit Chaiwan winner of the Star Experience journey. The ‘once-in-a-lifetime’ trip will take him on a tour to Europe for three weeks, watch the UEFA Champions League (UCL) semi-finals and final match at reserved VIP seats, and receive a credit card with a spending limit of Bht. 1,000,000 for shopping.

Mr. Bandit Chaiwan and his chosen companion will also travel with Academy Fantasia’s Tachapol ‘Toon’ Chumduang and Ratchapol ‘Music’ Yaemsaeng, both voted in by their fans and supporters to go on the amazing journey. The team will fly with KLM Royal Dutch Airlines to Europe on Business Class fare and stay at luxury hotels throughout their trips. The first trip is from 17-30 April to view the four UCL semi-final matches; the second trip from 18-24 May takes them to Spain for the UCL final match at Santiago Bernab้u Stadium in Madrid.

Mr. Prin Malakul , Marketing Director of Thai Asia Pacific Brewery (TAPB) Co. Ltd., said, “Heineken, a premium sponsor of the UEFA Champions League tournament for the past five consecutive years, is offering its fans in Thailand such invaluable privileges under the Star Experience campaign. In addition to enjoying ‘live broadcasts’ of the matches on TV Channels 3 and 7, it is our aim to give Thai soccer fans nationwide a memorable experience that they can eagerly look forward to, and one which they will talk about for the rest of their life.”

The Star Experience winner will receive back stadium passes – exclusively obtained by Heineken – that permit holders to get closer to their favorite team and players; enjoy a ‘behind-the-scenes’ tour of the stadiums; view the players from the pitch side as they warm up; attend pre-match press conference and pre-match practice session and meet with the football team managers and players; as well as participate in an ‘one-on-one’ autograph session with their players.

“I’m really astounded and thrilled. This Star Experience journey offers the best opportunity to watch world-class football in action as the best teams compete to qualify for the final and win the UEFA Champions League trophy. It will be a unique viewing experience to watch the matches from allocated VIP seats as well as meet the players back stadium; this trip is definitely going to be memorable and extraordinary,” said Mr. Bandit.

The VIP group embarks on the Star Experience journey, departing Bangkok (17 April) for the city of Amsterdam, The Netherlands, the birth place of the Heineken brand. They then proceed to tour several European cities that are likely to include France, United Kingdom, Germany, Spain and Italy in the lead-up to the UEFA Champions League (UCL) semi-final and final matches.

The group is then scheduled to return to Thailand on 30 April to prepare for the second trip, departing Bangkok (19 May) for the final UCL match in Madrid, Spain, where they will attend a “red carpet” event at the Royal Palace of Madrid [Palacio Real de Madrid].

The UEFA Champions League is one of the world’s most prestigious and highly-watched global sporting events which has a cumulative audience of over 150 million TV viewers watching live coverage of the UCL in over 220 countries and territories during every match week. The UCL tournament is synonymous with Heineken – the former has become the pinnacle of European football and world’s largest sporting event while the latter is the world’s most valuable, international premium beer brand enjoyed in virtually every country on the planet.

For further information, please contact Bangkok Public Relations Ltd.
Chatsawalee Klaiwongse (ext. 108) or Chris Khoo (ext. 104)
Telephone 0-2664 9500, fax 0-2664 9515
Notes
  • The UEFA Champions League 2010 is now in its quarter-finals where eight teams will compete on 30-31 March and 6-7 April to determine the semi-final qualifiers. The eight teams are Lyon, Bayern Munich, Manchester United, Bordeaux, Arsenal, Barcelona, Inter Milan, and CSKA Moscow.
  • The European cities in the Star Experience journey are subjected to change depending on the qualifying football teams for the semi-finals and final matches.
Photo Captions

1. Asawin Rojmethatawee [centre], Thai Asia Pacific Brewery (TAPB) Co., Ltd.’s Marketing Activation Manager, presenting Bandit Chaiwan [2nd left], the Star Experience journey which offers him the ‘ultimate UEFA Champions League viewing experiences’ plus Bht. 1,000,000 for shopping.

Attending the announcement ceremony is Tachapol ‘Toon’ Chumduang [left] and Ratchapol ‘Music’ Yaemsaeng [right] from Academy Fantasia, both voted in by their fans via the sms and online campaign to accompany the winner on the trip.

The presentation of the Star Experience journey was witnessed by Kwansri Ratanapitan [2nd right], Deputy Managing Director, Siam Sport Media Management Co., Ltd.

2. Asawin Rojmethatawee [2nd right], Thai Asia Pacific Brewery (TAPB) Co., Ltd.’s Marketing Activation Manager, and Kwansri Ratanapitan [2nd left], Deputy Managing Director, Siam Sport Media Management Co., Ltd., presenting the Star Experience journey package to Bandit Chaiwan which allows him to enjoy the ‘ultimate UEFA Champions League viewing experiences’ plus Bht. 1,000,000 for shopping.

Also joining Bandit on the Star Experience journey is Academy Fantasia’s Tachapol ‘Toon’ Chumduang [right] and Ratchapol ‘Music’ Yaemsaeng [left], both voted in by their fans via sms and online campaign to go on the amazing journey.

3. [from left] Ratchapol ‘Music’ Yaemsaeng, Bandit Chaiwan, and Tachapol ‘Toon’ Chumduang will receive VIP reception when they get to travel to several European cities for three weeks and view the UEFA Champions League matches [four semi-final and final matches], arranged exclusively by the Star Experience alliance.

4. [from left] Academy Fantasia’s Tachapol ‘Toon’ Chumduang and Ratchapol ‘Music’ Yaemsaeng, both voted in by their fans via sms and online campaign (www.starexperience2010.com) to go on the Star Experience journey.


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