Jetstar Takes New WTA Partnership for Asia Pacific into the 'Sky'

Tuesday 11 January 2011 12:50
- Jetstar serves up sales fares from $9* to celebrate at Jetstar.com -

Low fares leader Jetstar has been named the first ever official airline partner of the Women's Tennis Association (WTA) and its tournaments across the Asia Pacific region until 2013, serving the Jetstar brand into today's largest global aviation market of Asia.

For the Multimedia News Release, please visit the following link: http://medianet.multimediarelease.com.au/bundles/a65f9f02-e543-489e-b78e-805040814ee5

As Asia Pacific's largest low fares airline, Jetstar has a growing Pan Asian network including new routes to China and further developing its flying hubs in Singapore, Vietnam and Australia.

Singapore's leading female tennis player, Stefanie Tan, joined Jetstar and the WTA to unveil the partnership in Singapore as part of simultaneous launch events across the region. At the ground breaking launch in Sydney an innovative larger-than-life projection of leading players Samantha Stosur, Jelena Dokic and Maria Sharapova playing tennis appeared across the iconic night skyline of Sydney.

Under the three year, multi-million dollar Asia Pacific tie-up, Jetstar team members and customers have the chance to travel with elite women tennis players onboard, win tickets to attend tournaments and take part in activations through social media websites.

Jetstar Group CEO Bruce Buchanan said its Asia Pacific airlines would receive global exposure, in particular throughout Asia, through branding, on court presence, local activation, as well as various player alignment opportunities and significant marketing and digital integration. Jetstar will also create a customised air travel program for WTA players, tournaments and its staff.

"Jetstar's ongoing expansion in Asia, today's dominant global aviation market, presented an incredible opportunity, and its strategic new partnership with the WTA gives great leverage to the Jetstar brand, a greater competitive proposition and regional relevance," Mr Buchanan said.

WTA tournaments have the world's most prominent female tennis players, who will join tennis fans to fly Jetstar to a number of the airline's primary destinations to attend tournaments, firstly in Australia and New Zealand with future events in Japan, China, Indonesia, Malaysia and Thailand.

The WTA events attract close to 5 million attendees annually to tournaments with millions more watching events globally on television networks, and following online and through social media.

In Singapore, Jetstar Asia CEO Ms Chong Phit Lian announced the history-making partnership.

"Jetstar is excited by the opportunities this presents our customers, team members and an appealing Pan Asian brand. The partnership between Jetstar and WTA is a natural fit, considering thousands of Jetstar customers and team members also love to play and watch tennis across over 50 of our Asia Pacific destinations, the bulk of which are now in Asia," Ms Chong said.

WTA Senior Vice President, Operations and Player Relations Peter Johnston said: "Our partnership with Jetstar is a perfect match for the WTA's stars and our tournaments. We are extremely proud to welcome Jetstar as the first Official Airline Partner in the history of the Women's Tennis Association."

The WTA is the world's leading professional sport for women with more than 2,200 players representing 96 nations at the WTA's 53 events and four Grand Slams in 33 countries.

*SALE DETAILS:

A sale of $9 fares to highlight the 9 pan Asia tournaments Jetstar is supporting in 2011 will launch in this week’s Friday Fare Frenzy (Friday 14 January 2011).

These fares will be accessible only via Jetstar.com and will be available to selected Asian destinations for selected travel periods in 2011.

For travel dates, details and to book visit Jetstar.com on Friday 14 January 2011 from 4pm AEDT.

JETSTAR WTA TOURNAMENTS SUPPORTED BY JETSTAR DURING 2011

START TOURNAMENT DESTINATION COUNTRY

3 January ASB Classic International Auckland New Zealand

9 January Moorilla Hobart International Hobart Australia

7 February PTT Pattaya Open International Pattaya City Thailand

28 February Malaysia Open 2011 Kuala Lumpur Malaysia

19 Sept Landsky Lighting Guangzhou Guangzhou China

International Women's Open

25 Sept Toray PPO Premier Tokyo Japan

1 October China Open Premier Beijing China

10 October HP Japan Women's Open Tennis Osaka Japan

3 November Commonwealth Bank Tournament of Bali Indonesia

Champions

Media enquiries:

Simone Pregellio

Manager Communications (SE Asia) - Jetstar

M: (+65) 9651 9008

Ingrid Nason

Manager PR - Jetstar

M: (+61) 418 318 032

Luke Organ

Director, Sales and Marketing - APAC

M: (+61) 404 303 308

Jetstar’s latest news subscribe to our media-dedicated Twitter account:

www.twitter.com/JetstarNews

SOURCE: Jetstar

AsiaNet 42836

-- Distributed by AsiaNet ( www.asianetnews.net ) --