Digital Agenda Thailand invites Thai people to its 3rd series of seminar under the topic of “New Perspective…Satellite TV and Mobile TV”

General Press Releases Thursday May 24, 2012 09:14
Bangkok--24 May--UTCC

Digital Agenda Thailand invites Thai people to its 3rd series of seminar under the topic of “New Perspective…Satellite TV and Mobile TV” and continues the preparation of its 4th series, "Content & Creativity in the Digital Thailand"

?           The University of Thai Chamber of Commerce (UTCC), The Academic Institution of Business with Public Policy and Regulatory (ApaR) of the University of Thai Chamber of Commerce (UTCC), the Institute for Social and Economic Policy (ISEP), ThaiCom Public Company Limited, and ACE have co-initiated the “Digital Agenda Thailand” project and therefore co-hosted the present 3rd series of seminar under the topic of “Changing Platform…Satellite TV and Mobile TV.”The conference’s speakers are leading businessmen, academics, and those with great experiences in Satellite TV and Mobile TV industries, domestically and internationally. The purpose of this seminar is to educate and create awareness to Thai people about Thailand’s potential in terms of society’s impact when it is becoming a digital country.

Associate Professor Sudharma Yoonaidharma, Dean of the Faculty of Law and President of Academic Institution of Business with Public Policy and Regulatory (APaR) University of Thai Chamber of Commerce, has revealed that APaR together with Institute for Social and Economic Policy (ISEP), ThaiCom Public Company Limited, and ACE have initiated this project with the purpose of being the center which gathers all the knowledge, experiences, case studies in all perspectives about Digital transformation in different countries and share it to Thai people by organizing series of seminars, exhibitions and other knowledge activities and events. This is to create awareness of what “digital” may impact Thailand in many dimensions such as business, economic, society others. There are many case studies from world’s media & telecom economies, such as the USA, Europe, and Japan, which have already implemented and utilized the digital as one of their strategies in developing their countries for more than a decade. Until these days, many countries around the world as well as Asian countries have realized the importance of the Digital inclusion and decided to switch the telecommunications and broadcasting system from analogue to digital system, of which included in a master plan drafted by the National Broadcasting and Telecommunications Commission (NBCT), announced its framework in the last February.

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“According to my observation of NBTC’s performance during the past few months, I can certainly say that the digital TV plan can never be fully benefited Thailand unless it is implemented sooner with clearer action plan. It’s because the master plan states that NBCT will firstly ensure continuity of the license to current terrestrial operators (free TVs) without clearly mentioning about the new entrants such as Satellite TV and Mobile TV. And that means, small and new operators/ entrepreneurs are automatically blocked from a fair competition in the fair market: given the fact that they are already offering services to public.

Moreover, the issue about granting a license to Satellite TV and Mobile TV, directly effects their growth and quality. Currently, there are many operators who have invested and are ready to invest their huge amount of money to take on the ever expanding market. Yet, NBTC never grants them the licenses so that they can grow, compete and improve quality of services offered to Thai viewers. This may result in business loss or even shut down in few years. On the other hand, if they are granted licenses, they will definitely become another good option as Thai people’s communication tools with low cost. This will surely impact the equality and civil engagement in Thai civic lives and marketplace. We should keep our eyes on what NBCT will do about this”, Associate Professor Sudharma said.

The 3rd series of seminar contains the academic knowledge, the real facts and the effects of the technology in Thailand. There is a section on why the Satellite TV and Mobile TV will become an important tool for communication and for accessing the information. The ITU or International Telecommunication Union will address on various case studies, in different countries, related to the social equality in Digital TV era. As such, NBTC will clarify their role in the social dimension, frequency allocation, licensing and promotion. Moreover, the leading businessmen, academics, and those in Satellite TV and Mobile TV fields from Thailand and overseas will discuss about what would be “the future strategy”, “the business models” and “the new forms of communication.” Those discussants are Ms. Eun-Ju Kim, Ph.D., the Director for Asia Pacific from ITU, Khun Sukunya Klangnarong from NBTC and Khun Suphajee Suthumphan the Chief Executive Officer of Thaicom Public Company Limited. There are also many discussions and presentation on “Forward Looking Satellite TV in Digital Era - Perspective on satellite TV in the present of digital TV,” “Opportunities of acceptance of Mobile TV in Thailand” by Dr. Jitkrasaem Ngamnil the Executive Vice President, Strategic Management of International Engineering Public Company Limited, and “Cloud Computing and New Business Models” by Khun Khosit Suksingh the Managing director of TCC Technology Company Limited.

Moreover, there will be Dialogue Session in the topic of “Shifting Platform … Satellite TV: What’s next?” by Associate Professor Sudharma Yoonaidharma, Dean of the Faculty of Law and President of Academic Institution of Business with Public Policy and Regulatory (APaR) University of Thai Chamber of Commerce, Khun Theerapong Sodasee the Director General of Department Public Relations, and Khun Ekachai Phukdurong the Assistant Managing Director of Services Section of ThaiCom Public Company Limited. Followed by a Panel Discussion in the topic of “Shifting Platform: Satellite TV” by Khun Adisak Limprungphattanakit the Chief Executive Officer of Nation Broadcasting Corporation Public Company Limited, Khun Arak Rasdornburiharn from Solution Corner 1998 Public Company Limitied / Spring News, Dr. Niphol Narksomphub the President of Satellite Television (Thailand), and Khun Amornphat Chumrat the Managing director of Next Step Company Limited.

In addition, this seminar also include Japanese experiences in adopting the ISDB system for Mobile TV transmission system, which has been developed by Japan since year 1993, presented by Mr. Toru Sano, Deputy Manager, Strategy Cross-Media Business Planning & Development, Programming Division Nippon Television Network Corporation. Another interesting topic on“New business, Mobile TV, with the impact or opportunities,” will be discussed by Khun Withawat Chaipanee the Chief Executive Officer of Creative Juice G-One Company Limited and Honorary President of the International Advertising Association, and Khun Thana Tianutchariya the Chief Executive Officer (Broadcasting) of GMM Grammy Public Company Limited which is the new comer in Satellite TV business, in which Associate Professor Sudharma Yoonaidharma will be a moderator The seminar’s concluding topic is “Social agenda and corporate governance” by Dr. Bhoosana Preemanoj the Chairman of the Institute for Social and Economic Policy (ISEP) and one of the Digital Agenda Thailand project initiators.

“I hope that Thai people will gain the knowledge, all important information about digital and its impacts in Thailand from this seminar. I also would like to invite Thai people to be a part of “Digital Agenda Thailand” project in order to help share your idea, help analyze and help create the benefit maximization to Thailand together”, Associate Professor Sudharma said.

Our 4th series of seminar will take place under the topic of “Content & Creativity in the Digital Thailand” in this upcoming June 18th. For more information, please call ACE on 02 254 8482-3, email info.acethailand@gmail.com or click at our website www.digitalagendathailand.com.


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