SK-II, luxurious Japanese skincare brand, led by Vorasit Turongsomboon, SK-II Brand PR Manager Thailand, Procter & Gamble Trading (Thailand) Ltd., hosted “Make a Miracle NOW” event at The Emporium department store on the 5th of July invited 5 young socialites — Pear - Pimpisa Chirathivat, Namwaan — Supajee Hetrakul, Pearypie — Amata Chittasenee, Tai — Chutima Teepanart and Auane — Napasra Thaiwadh — to share their skin transformation experiences with Facial Treatment Essence; SK- II’s signature product. SK-II, also, has privilege to have 2 Brand Ambassadors — Suquan Bulakul and Sapidnapa Chumpani — helping spread the miracle of clean water to many lives through the second year of SK-II’s Clear For Life Program.
Vorasit Turongsomboon, SK-II Brand PR Manager Thailand, Procter & Gamble Trading (Thailand) Ltd., talked about an inspiration behind this event — “SK-II is committed to enable women to experience the miracle of crystal clear and forever-youthful skin which is also a reason why SK-II puts the spotlight on dermatological researches. In our latest research, SK-II’s scientists monitored the transformation of women’s skin in their 20’s and found out that aging affected skin in many dimensions. At the same time, lifestyle of those reaching adulthood significantly affects skin. SK-II hosts this event aiming to encourage young women to start taking care of their skins at early age so that the skin remains youthful. By doing so, they can craft the future of their skin and help retain skin clarity despite the effects of work life stress. Moreover, we believe that beauty can empower women to face everyday’s challenges. Today, SK-II is proud to help promote the importance of social responsibility for urgent causes by introducing “SK-II Clear for Life” initiative. Through this campaign, SK-II’s valued customers can help passing on the miracle of clear water to many communities in need”
During the “Make a Miracle Now” event, SK-II introduced the first miracle — SK-II Facial Treatment Essence - , aka Miracle Water, which helps brightened skin. Containing more than 90% of SK-II’s signature ingredient ‘Pitera?’ and rich in skin nourishing ingredients derived from special yeast fermentation process, the Facial Treatment Essence shifts 5 dimensions of skin’s biology — texturerefinement, spot control, radiance enhancement, wrinkle resilience and firmness power — while rebalancing the skin.
SK-II also debuted 5 young socialites Pear - Pimpisa Chirathivat, Namwaan — Supajee Hetrakul, Pearypie — Amata Chittasenee, Tai — Chutima Teepanart and Auane — Napasra Thaiwadh, who shared their experience towards crystal clear skin using Facial Treatment Essence. They all agreed that after a few days using Facial treatment Essence, they could really feel the miracle of Pitera?, which helped treated each dimension of their skin problem with the result of significantly luminous skin.
The 5 socialites stressed on the importance of taking a good care of their skin at young age because it helps preserved skin’s strength and prolong the skin’s youthfulness especially during the skin transformation in the 20’s years of age. To start using Facial Treatment Essence early can prevent future skin problems. Having experienced firsthand the skin transformation to crystal clarity, the 5 ladies urged other young ladies of their generation to create the same skin miracle.
Having brought the miracle skin transformation to many women, empowering them with confidence to live their lives to the fullest, SK-II encourages our devoted customers to pass on the miracle of clean drinking water to many communities through SK-II Clear for Life program. Onto its second year, this campaign aims to connect communities in need all over the country with clear drinking water. This year, SK-II invites customers to participate by returning empty Facial Treatment Essence bottles at the event and SK-II will match the number of the bottle with clean drinking water to be given to communities most in need. Those who returned the empty bottles also received “Make a Miracle Now” T-Shirt as a gift for taking part in spreading the power of beauty that leads to life transformation together with SK-II.
Suquan Bulakul, the multi-talented SK-II brand ambassador who joined SK-II Clear for Life program last year by visiting communities in need and donated them clean drinking water, encouraged everyone to help spread the power of beauty with this campaign — “ SK-II has proved that the power of beauty does not only transform skin but also leads to life transformation. It makes me believe that we can make a positive change to the world if we start making effort today especially inhelping many communities in Thailand with shortage of clear water, the most basic necessity of life. From my experience participating in SK-II Clear for Life program last year, I realized that this problem needs to be solved without delay as the water shortage can be more severe in crisis situation. This year, it is fortunate that SK-II continues this campaign because it helps raising the standard of living of many communities in Thailand. So, I would like to invite everyone to be part of this chance to create miracle together today.”
Sopidnapa Chumpani, as SK-II Brand Ambassador of almost 10 years, who has jointed SK-II Clear for Life from the very beginning, said “Since the day I got my hand on my first bottle of Facial Treatment Essence 10 years ago, I’ve felt the miracle of skin transformation, my skin gets better. I fall in love with SK-II more each time I apply Pitera? on my skin. It can be said that, for the past decade, SK-II has given me the power of beauty. It boosts my confidence so I can face the challenges; life throws at me. Participating in SK-II Clear for Life campaign makes me feel thankful for SK-II, for not only transforming my skin but also transforming lives by creating better quality of life for millions of women around the world. As this is the second year of thecampaign, I would like to encourage all SK-II users to show the power by supporting the donation of clean water for those in need just by returning empty Facial Treatment Essence to SK-II. It is an opportunity to transfer the miracle to those who want to change their lives. Participants of this campaign will receive a campaign T-Shirt that you can modify to let your power of beauty shine through to many people.
In addition to the 2 long-timed Brand Ambassadors, the 5 young socialites also took part in the campaign, spreading transformative power of beauty and life by decorating the campaign T-Shirt. Their inspiration came from the concept of creating skin miracle that leads to transformative miracle of life. Pear - Pimpisa Chirathivat used glittering crystals to form the words “Make a Miracle NOW”, making them stand out and making the T-Shirt looks glamorous. She said “Every time I think of SK-II, the first thing that pops up to my mind is Facial Treatment Essence, which is SK-II’s main product. SK-II not only transforms skin to crystal clarity but also brings clarity to people’s lives through clean water. I chose to use crystal to represent many aspects of clarity that we can receive and pass on to others together with SK-II.”
Tai — Chutima Teepanart compared her campaign T-shirt to pure white bridal gown. It is because she felt that the naturally-derived purity , she felt since the first time she used SK-II Facial Treatment Essence which was not different from the purity of a bride. The Miracle of pure skin inspired her to use white chiffon to decorate the shoulders of the T-shirt.
Auane — Napasra Thaiwadh, decorated her SK-II campaign T-shirt cutely with bright colours. She explained her inspiration for this design — “ I think of SK-II Facial Treatment Essence as miracle water that brings about skin clarity and also makes life cheerful - like angels who rejuvenate dried plant so that it can grow and flourish. As I have experienced the miracle touch of Facial Treatment Essence, I feel more confident and I want to pass on this beauty and confidence to others. I added the word “Let’s” on top to invite everyone to help create miracle and take part in this good cause.”
Pearypie — Amata Chittasenee said “ From my own experience, I see that nowadays, women pay more attention to our facial care. Then, I would like to remind everyone not to forget to spread the confidence and beauty to people around us as it will make our society a better place to be. In other words, when one is beautiful and confident, one should make sure that others feel the same.”
And for the last but not least, Namwaan - Supajee Hetrakul, she shared her inspiration for applying rainbow glitters onto the words “Make Miracle NOW” as reflecting the beauty of the SK-II ladies that she herself had experience. The reason behind the pink glitter being more prominent than other colours was that it represented the miracle Facial Treatment Essence gave to skin.
Not only can these ladies experience the miracle of crystal clear skin achieved through Facial Treatment Essence and the miracle of life as a result of clean water in SK-II Clear for Life campaign. Everyone can create the same miracles with SK-II by returning empty Facial Treatment Essence bottle, form 75 ml onwards, to all SK-II counters from 16 July till the end of October.
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