In-Cosmetics Asia 2012: BASF showcases innovations ”Inspired by life” in Bangkok

General Press Releases Tuesday November 6, 2012 10:15
Bangkok--6 Nov--BASF
BASF showcases new Care CreationsTM brand along with the new communication concept “Inspired by life”
Booth location: D10 and E10, Halls 101-102, BI-TEC Bangna, Bangkok, Thailand

Bangkok, Thailand – Nov 6, 2012 – At this year’s In-Cosmetics Asia 2012, BASF showcases a wide range of innovations and products under its new Care Creations™ brand. Measuring 135-square-meters, the exhibition area offers space to explore BASF’s extensive product portfolio. From November 6 to 8, 2012 visitors can also experience how BASF gets its inspiration for innovation from real life and how the personal care market can be shaped by products drawing on people’s needs and desires.

“By leveraging strong technological and research capabilities, BASF has become a leading supplier of high-quality ingredients and actives for the personal care industry and also an industry leader who continuously strives to be close to consumer trends and market demands,” says Boonchai Opas-iam-likit, Chairman and Managing Director of the BASF Group in Thailand. “The new brand Care Creations gives voice to this commitment, while expressing our strengths of science excellence and market empathy.”

Peoples’ needs and desire can’t be found in a laboratory. That is why BASF’s Personal Care business gets its inspiration where these needs can be found – in real life. The new concept and the new brand clearly underline this approach. BASF aims to develop innovative and valuable solutions for its customers that fit with consumer demands, both today and in the future. “As consumers lifestyles are becoming more fragmented and differentiated, we leverage our expertise and know-how throughout the entire value chain to create an even stronger connection with manufacturers, formulators and distributors. We are constantly striving to find solutions for tailor-made products that ensure sustainable business growth, for us and our customers,” adds CP Chan, Vice President of Business Management & Operations, Care Chemicals ASEAN and South Asia.

UV filters with high photo stability for reliable long lasting sun protection

BASF is one of the largest manufacturers of UV filters matching the challenging market demands for sunscreens that provide broad-spectrum protection and high photostability along with ease-of-use and skin-caring properties. BASF’s Tinosorb® and Uvinul® UV filter portfolio is one the most comprehensive in the industry. They offer effective, long-lasting protection against a wide spectrum of UV rays, are suitable for a wide range of formulations. In addition, they offer protection against free radicals that can for example cause premature skin aging, skin pigmentation, dryness and more.

Innovative solutions for healthy hair and body

Individualism and convenience are major trends in the hair and body care market. Consumers seek simple and easy solutions that enhance daily lives. BASF presents various formulations at this year’s show based on innovative products such as Plantacare®, Plantapon®, Luviquat®, Lamesoft®, Gluadin®,Salcare®, Tinovis® and RheocareTM that fit the Asian market needs.

Rich color portfolio drawn from life experiences

By being at the pulse of consumers and the markets, BASF anticipates color trends for both cosmetics and other personal care applications. Peoples’ fast paced lifestyles inspired BASF for instance to bring new performance products to market that enable looks from matte to high sparkle as well as new solutions that cut down the time needed to transform a natural day time make up into a gorgeous night time appearance.

Convenient solutions with added value for essential skin revitalization

Every person desires to fit in with society while retaining their individuality which has an impact on their lifestyle, priorities and interests. BASF offers innovative solutions to new hybrid products formats with different textures, by incorporating Cetiol® RLF and Cetiol® C5, to address the distinct needs of real people.

BASF Beauty Creations addresses key corrective actions in skin care

Among the latest innovations on display by Beauty Creations, the cosmetic active ingredient business of BASF, is Ultra Filling Spheres™, which offers a much higher capacity for water absorption and swelling than the previous generations of Filling Spheres™. The enhanced water absorption of Ultra Filling Spheres™ increases its ability to plump out deep as well as superficial wrinkles and leaves the skin surface smooth.

On show is also “Skin Clinic”, a new concept inspired by the latest techniques and treatments existing in plastic surgery and dermatology. Thanks to a selection of cutting-edge skin care actives with proven efficacy, “Skin Clinic” allows for the use of novel claims in relation to maintaining skin health and appearance.

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