- Five Ford Fiesta cars to be offered to lucky customers at 55% of the full price.
- New Year countdown events will be held at seven shopping malls: CentralWorld, CentralPlaza Chiangrai, CentralPlaza Phitsanulok, CentralPlaza Khonkaen, CentralPlaza Udonthani, CentralPlaza Suratthani, and CentralFestival Pattaya Beach.
Central Pattana Public Company Limited (CPN) is collaborating with AIS, Thai Life Insurance, Ford, Toyota, MasterCard, Aeon and Sparsha Slimming Center to spend over THB 120 million to jazz up the retail market for the year-end period. The Journey of Happiness campaign will be held to provide unique happy experiences at 20 CPN shopping malls across Thailand from 22 November 2012 to 13 January 2013, to thank its customers during the festive season. With every purchase of THB 1,000 at CentralWorld, CentralPlaza and CentralFestival, customers will have a chance to win the purchase a Ford Fiesta car at a price equal to 55% of the full price of THB 699,000. Five Ford Fiesta cars will be offered at this special price. Many more privileges will also be offered by participating credit card partners.
Dr. Nattakit Tangpoonsinthana, CPN’s Executive Vice President for Marketing, said, “This year, CPN is demonstrating its leadership in the retail market by creating ‘landmarks’ of happiness during the year-end period. We are working with partners from various industries to offer happy experiences and exclusive privileges to customers. We will stir up the market and attract customers with events and promotional campaigns, as well as awesome decorations under the theme of Journey of Happiness. All of our 20 shopping malls will participate in the campaign. CentralWorld will be decorated with a 30-meter-tall Christmas tree, which is the tallest Christmas tree in Southeast Asia, and angel figures under the theme of Angel Village. Meanwhile, CentralPlaza will be decorated under the theme of ‘Sweet Wonderland’, where various sweets parades will be held. In addition, we will hold New Year countdown events at our seven shopping malls nationwide including CentralWorld, CentralPlaza Chiangrai, CentralPlaza Phitsanulok, CentralPlaza Khonkaen, CentralPlaza Udonthani, CentralPlaza Suratthani, and CentralFestival Pattaya Beach. We will also offer a chance to buy a Ford Fiesta car at a price of only 55% of its full price. We are confident that purchasing power during the year-end period will increase, and that the Journey to Happiness campaign will attract customers and boost year-end sales by 20-30% of those in other periods.”
During the holiday season, CPN will transform its shopping malls into the destinations for the Journey to Happiness. CentralPlaza will be decorated under the theme of ‘Sweet Wonderland’, the land of sweets. Sweets parades will be held. Furthermore, Christmas trees will be placed to make the landmarks of celebration. Decorations for photo shoots will also be arranged both inside and outside the department stores. More special this year at CentralPlaza Grand Rama 9, children will be excited by a -10-meter Christmas tree craft from more than 1 million LEGOs bricks at the first time in Thailand and Asia “LEGO Christmas in Town@CentralPlaza Grand Rama 9, from 14 December 2012 — 2 January 2013 at level 1, Work & Play zone.
CentralWorld will offer world-class happy experiences and will become a landmark of happiness in the center of Bangkok and attract a large number of Thais and foreign tourists. The shopping complex will be decorated under the theme of ‘Angel Village’ with more than 30 angel figures with different international looks to represent all lifestyles. The tallest angel figure is eight meters tall. Customers can take pictures with these charming angel figures. The entrance will be elegant with luminous decorations. Moreover, the “House of Angels by COTTO” glass house will be installed on an area of more than 80 square meters outside the shopping complex building. The house will feature innovative COTTO decorations. The atmosphere will be joyous with DJs playing music live, and fun international activities. Moreover, the most anticipated countdown event, the “AIS Bangkok Countdown 2012 @ CentralWorld Big Hug Big Fun”, will also be held at CentralWorld Square. Artists who will join the event include Stamp, Modern Dog, Lipta, J-Jetrin, Palmy, Joey Boy, and Ice Saranyu.