Merrell Partners with Tim Ferriss to Bring "Connect to Your World" Campaign to Life through the "4 Fundamentals of Outside Fitness"

General Press Releases Tuesday March 12, 2013 09:27
ROCKFORD, Mich.--12 Mar--PRNewswire/InfoQuest
Outside Fitness Program Takes a Minimalist Approach To Whole Body Fitness With Maximum Benefit through Connection

Merrell gives people a purpose to unplug, get outside and connect with the outdoors and each other with its "Connect to Your World" campaign.   "Connect to Your World" creates a richer outside experience by celebrating the benefits of getting outside and being in touch with one's surroundings. It carries through all facets of Merrell – on-the-ground activation for all people and a minimalist product approach in M-Connect Series. The campaign comes to life today with the 4 Fundamentals of Outside Fitness, a 4-step fitness program, designed by Merrell mentor and bestselling author and minimalist Tim Ferriss, that engages the whole body for maximum benefit through connection with the outside.

(Photo: http://photos.prnewswire.com/prnh/20130311/NE73441 )

"'Connection to me means being aware of your surroundings, as well as being present in your own body as it relates to your surroundings," said Tim Ferriss, the #1 bestselling author of The 4-Hour Body. "If people take away just one thing from this program, it should be this: fitness needs to be simple and elegant in order to motivate the most people.   I developed the 4 Fundamentals with a minimalist approach, focusing on the power of connection to the outdoors, which I hope will get people away from screens and immersed in nature… even if just for a short break."

Additionally, the "Connect to Your World" campaign will come to life through multiple worlds demonstrating the beauty of the outside and the benefits one gets from that connection. The worlds will be seen in-store, online and through advertising visually demonstrating the beauty of the world and the benefits of connection. Through the entire "Connect to Your World" campaign, Merrell will visually and socially demonstrate to people the importance of reconnecting with the outside and each other.

About Merrell ( www.merrell.com )

Merrell(R) is an outside athletic brand who believes in encouraging everyone to get outside, be active and have fun. With over 30 years of experience in the outdoors, Merrell considers the outside more than a place. Through its focus on outside athletics, the brand is inspiring and motivating people to "Connect to Your World." www.merrell.com . Facebook: www.facebook.com/merrell . Twitter: @merrelloutside (#connection). Pinterest: www.pinterest.com/merrelloutside .

About Tim Ferriss:

Tim Ferriss is author of the #1 New York Times best sellers The 4-Hour Workweek and The 4-Hour Body and The 4-Hour Chef. He takes a less is more, minimalist approach to life, work, cooking and fitness and is known for his "minimal effective dose" approach to creating elegant solutions for the masses.


Latest Press Release

มหกรรมการค้าและการลงทุนด้านการผลิตอุปกรณ์ขั้นสูงบนฝั่งตะวันตกของแม่น้ำเพิร์ลครั้งที่ 5 จัดขึ้นที่เมืองฝอซาน มณฑลกวางตุ้ง

เมื่อวันที่ 20 กันยายนที่ผ่านมา มหกรรมการค้าและการลงทุนด้านการผลิตอุปกรณ์ขั้นสูงบนฝั่งตะวันตกของแม่น้ำเพิร์ล (Exposition for Investment and Trade of Advanced Equipment Manufacturing on the West Bank of the Pearl River: AEME) ครั้งที่ 5...

Dont miss the international seminar #The Givers Network 2019 Bangkok#

Bangkok, Three international organizations – Asia Philanthropy Circle represented by Mr. Laurence Lien, Thai Young Philanthropist Network (TYPN) by Ms. Ada Chirapaisarnkul, and Dhanin Tawee Chearavanont Foundation by Mrs. Thippaporn Ahriyavraromp...

Centara Grand Mirage Beach Resort Pattaya Sport Day 2019

Centara Grand Mirage Beach Resort Pattaya led by Tiwaporn Mahaprom, Director of Human Resources along with management and staff enjoyed "CMBR Sports Day 2019". This was the 2nd CMBR Sports Day competition held at beach front of the hotel. The purpose of...

Mars accelerates action to tackle climate change with new #PledgeForPlanet initiative

- With the #PledgeForPlanet initiative, Mars announces fresh ambition to further cut emissions from its operations in line with the key aim of the Paris Agreement – to limit global warming to 1.5 degrees Celsius - Mars calls for collective action,...

U.S. Dairy Inspires Healthy Snacking Advances at Fi Asia 2019

Innovative, Thai-friendly new product concepts with U.S. dairy proteins and permeate aligned with consumer trends for nutritious and adventurous eating Consumers today are more discerning than ever, seeking out convenient ready-to-eat and ready-to-drink...

Related Topics