Mark Your Calendar - 2014 IKEA Catalogue to be launched in Thailand on August 27

General Press Releases Friday August 16, 2013 14:17
Bangkok--16 Aug--Grayling Thailand
One of the world's biggest and most anticipated annual retailing events is coming soon. The 2014 IKEA Catalogue will be launched in Sweden, many parts of Europe and the United States in early August.

In Thailand, the catalogue will be launched at the IKEA Bangna store on August 27. With over 1.2 million copies printed and distributed, itwill be the biggest catalogue campaignof IKEA Thailand so far. Each catalogue will also include a 100 baht voucher as a gift to everyone to enjoy a fun day out at IKEA.

At the same time, IKEAThailand will bring 1,200 new furniture and home furnishing items and add more products under its Even Lower Price (ELP) programme- by September2013,IKEA will offer more than 900 ELP products. Leveraging IKEA's large scale production advantages, the ELP programmeenables customers to enjoy more low priced items across IKEA's massive product range.

This year further steps have been taken to integrate digital channels into the IKEA catalogue. For example, we have developed more interactive features for the IKEA catalogue app that makes it possible for you to furnish your room in an augmented reality and see how over 100 products in the IKEA catalogue can fit in your home.

Tell us "You've got it!" Just capture your catalogue moment and#IKEAcatalogue2014 viaFacebook, Instagram and Twitter.Neighbourhood with the most tags will get something special from IKEA.Be part of the catalogue journey at www.IKEA.co.th/IKEAcatalogue2014.

Some facts about the IKEA Catalogue:
  • The 2014 IKEA catalogue is printed in 30 languages and more than 210 million copies, and delivered to homes in 44 countries, making it the world's biggest regular annual publication.
  • 1.2 million copies will be delivered to Thai households
  • More than 20,000 pictures are taken by 14 photographersfor the new catalogue
  • The catalogue is published on chlorine-free paper
  • First introduced in 1951, the IKEA catalogue has been a source of home furnishing inspiration for more than 60 years.
  • The 2014 catalogue will be IKEA Thailand's third catalogue launch

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