Betagro releases new TVC for consumer market

General Press Releases Friday August 30, 2013 15:53
กรุงเทพฯ--30 ส.ค.--

Betagro Group has released a new commercial to reaffirm consumer confidence in and acquaintance with the Group's core brand identity, which is clearly associated with market-leading quality, food safety, integrity, reliability and cutting-edge e-Traceability that drive its brand success. The TVC comes with a title of "Quality in Your Hands" and is the first corporate TVC specially designed for the consumer market.

Athapol Uraipriwan, Senior Vice President-Corporate Marketing Office of Betagro Group said, "The new corporate advertising campaign is part of our first attempt to get our message across directly to consumers through broadcast media. It is expected to help strengthen Betagro's leading market position as a major food manufacturer and food safety leader. Riding on a title of 'Quality in Your Hands,' the commercial shows high quality, Betagro-branded food products in consumers' hands. It also provides a flashback to end-to-end manufacturing process, from meticulous animal husbandry and farm management to the strictest quality assurance and reliable delivery of these food products to consumers preparing healthy and delicious meals for their family. The entire process can be traceable at point of purchase, demonstrating integrity and commitment of Betagro to its consumers."

He also said, "Food products by Betagro have gained market confidence and are widely recognised by consumers especially in terms of manufacturing standards, quality and safety. We have been focusing on B2B communication over the past several years, and from now we are placing more importance on B2C to extend awareness of our products in the consumer market and make them more accessible. The new TVC will boost consumer acceptance and awareness of the Betagro brand as much as previous acquaintance with the S-Pure brand, which was formerly advertised on television with Burin Boonvisut as brand ambassador. It also gives customers greater confidence that, when each item is unpacked, its quality is instantly apparent."

The new TVC with the title "Quality in Your Hands" is currently broadcast on TV Channels 3, 5, 7 and 9.
New TVC in brief:
Client : Betagro Group
Product : Betagro Group
Title : "Quality in Your Hands"
Length : 45 seconds (cut to 15 seconds x 2 versions)
Executive Creative Director : Prapat Trachoo
Associate Creative Director : Krissada Thongphuark
Creative Group Head : Suthisak Leelayuthyotin
Art Director : Woottipong lamangthong
Agency Producer : Apanchanit Boonnak
Production House : Mucky-Muck
Director : Anupap Pongnametta
Producer : Pavita Pavijit

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