General Press Releases Thursday September 26, 2013 10:50
Bangkok--26 Sep--Ogilvy Public Relations

Taiwan Excellence, the campaign aiming to assist quality Taiwan innovative and lifestyle brands in raising awareness and preference among consumers in emerging markets, has been invited by the Department of International Trade Promotion to join Thailand Innovation and Trade Expo 2013. Taiwan Excellence Pavilion at Thailand Innovation and Trade Expo 2013 is the second showcase of Taiwan Excellence’s world-class innovations in Thailand after the overwhelming success of Taiwan Excellence Experiencing Zone, recently launched for the first time in Thailand as part of the campaign at Central Plaza Ladprao.

Joining Taiwan Excellence Pavilion, consumers can explore and experience a wide range of Taiwan’s world-leading, award-winning innovative products from 37 participating brands in information & communications technologies, home & living and sports & leisure goods industries. The event also offers a great opportunity for local traders to seek partnership with leading Taiwanese brands in expanding their market into Thailand.

Participating ICT brands are Acer, ADATA, Avision, Bone Collection, Cooler Master, CyberPower, Genius, HTC, Just Mobile, PQI, Silicon Power, SilverStone, Thermaltake, Transcend and Vigor. Home & living and sports & leisure brands include BenQ, Cashido, Chanson, FushanKodo, GKB, Just Power, JUSTIME, Karma, KW-trio, miacare, Microlife, MZ Mooz, Orange Electronic, Paper Dino, Peacock, Speed one, STRIDA, SYM, TAYA, That! Inventions, TherMedic and XM Elecdrum.

Highlight products at the event include Acer Aspire R7, slim, high-performance PC featuring the patented Ezel™ hinge which brings your touchscreen within easy reach whichever way you use it; BenQ GH800 bridge type digital camera with super-powerful 36x optical zoom lens capable of taking 22.5mm wide-angle shots and 1cm Super Macro close-up shots; Cashido 10 Second Machine capable of killing over 99% of the bacteria, removing odors and keeping food fresh in just 10 seconds; Edimax N150, the world's tiniest travel router and personal hotspot; HTC one, the globally-acclaimed smartphone with BlinkFeed allowing all user’s favorite contents streamed live onto one of the highest resolution smartphone screens in the world; STRiDA EVO 3 speeds folding bike with state-of-the-art 3-speed gear system installed in the bicycle frame for simple gear shifting and streamlined riding, and much more.

Consumers can visit Taiwan Excellence Pavilion at Thailand Innovation & Trade Expo 2013, BITEC Bangna during 25 – 29 September at 11:00 am – 8:00 pm. Another Taiwan Excellence Experiencing Zone will be launched during 8 - 10 November 2013 at CentralWorld, Atrium 2 Zone.

Further information can be found on the official website at www.taiwanexcellence.com.tw/th
About Taiwan Excellence
International branding site: http://www.taiwanexcellence.org

Taiwan Excellence was established in 1992 by Bureau of Foreign Trade (BOFT), The Ministry of Economic Affairs (MOEA) and Taiwan External Trade Development Council (TAITRA) to encourage Taiwan industries to upgrade and incorporate innovalue into their products. The Award of Taiwan Excellence today is the highest accolade awarded to Taiwan products that encapsulate innovalue. The symbol of Taiwan Excellence heralds Taiwan’s ascent to world-class quality in product innovation, design and manufacturing, representing the highest standards which Taiwan products must meet to maintain its competitive edge in the global markets.

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