in-cosmetics Asia 2013 Sets the Agenda for an Action-packed Event

General Press Releases Friday October 25, 2013 11:49
Bangkok--25 Oct--Midas Public Relations

The largest pan-Asian personal care ingredients event of its kind, in-cosmetics Asia, will return to Bangkok’s BITEC on 29 – 31 October, where visitors will benefit from exciting new features and innovation along with an exceptional educational programme that delivers crucial insights into trends, formulation techniques and regulatory challenges.

Asia’s cosmetics and toiletries market is thriving with Euromonitor International predicting Asia Pacific will account for an impressive 28 per cent of the global cosmetics and toiletries market by 2014 – equivalent in size to Western Europe.

With trends from Asia such as BB, CC and DD creams taking the world by storm, this region has become a focal point for major international brands and a powerhouse of innovation. It’s against this backdrop that in-cosmetics Asia 2013 is shaping up to be the most exciting event in its history. Exhibitor numbers are already up 35 per cent compared to last year with suppliers from South Korea up as much as 77 per cent and those from China 43 per cent.

New: South Korea Country Focus ?

This year sees the introduction of a country focus, dedicated to South Korea, which arguably has the most innovative personal care market in the region with sales of cosmetics and toiletries growing by 9.1 per cent in 2012 . Comprising a new South Korea Country Pavilion and Feature, Marketing Trends Presentations delving into the country’s innovations and a South Korean Product Trail showcasing selected ingredients, the South Korea Country Focus will offer a 360° look at one of the world’s most vibrant markets in cosmetics right now. ?Cutting-Edge Educational Programme??The 2013 Educational Programme returns to address the industry’s most talked about trends and topics ensuring attendees keep pace with the latest advances from across the region. The Marketing Trends Presentations offer unprecedented insights into new topics such as ethnic cosmetics, cosmeceuticals and male grooming, while the Innovation Zone and Innovation Seminars will be a hotbed of the latest raw materials, ingredients and technologies to help drive new product development. Formulators and R&D professionals can also attend Workshops where hands-on sessions offer specialised technical advice on formulation techniques.

New: Product Trails focusing on hot topics ?
Product Trails have been introduced to help visitors pinpoint exhibitors across key product categories. Trails dedicated to topics such as anti-acne, anti-ageing and skin
whitening highlight some of the latest innovations to look out for on the show floor.
New: Free Business Matchmaking?
Organised in conjunction with Social Walk, this new opportunity will match exhibitors and buyers both before the show and at the event to help facilitate business meetings.
New: Packaging Zone to meet demand

?Following visitor feedback from previous shows, a new Packaging Zone, has also been added for 2013. This dedicated area offers anyone involved in purchasing packaging materials the opportunity to meet with suppliers of primary cosmetics packaging face-to-face.

“Asia is a rapidly growing hothouse of innovation, attracting attention from around the world,” comments Sarah Gibson, Event Director, in-cosmetics Asia. “Reflecting this dynamism, in-cosmetics Asia 2013 is set to boast an impressive offering catering for an ever increasing sophisticated Asian market and in particular for visitors from Japan, China, South Korea and India.”

For further details, including information on visiting, go to www.in-cosmeticsasia.com, follow us on Twitter at www.twitter.com/incosmetics or join the debate on LinkedIn at www.in-cosmetics.com/linkedin or on our Facebook pages at www.facebook.com/incosmeticsgroup (English) and www.facebook.com/incosmeticsasia (Thai)


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