General Press Releases Thursday November 7, 2013 17:07
Bangkok--7 Nov--Ogilvy Public Relations

Taiwan Excellence, the campaign aiming to assist quality Taiwan innovative and lifestyle brands in raising awareness and preference among consumers in emerging markets, is officially launched for the first time in Thailand in 2013. In addition to enhancing recognition on Taiwan quality standard and innovation among Thai people the campaign will also capture upcoming growth momentum of trade between the two countries. Organized by the Bureau of Foreign Trade (BOFT), The Ministry of Economic Affairs (MOEA), Taiwan, and implemented by the Taiwan External Trade Development Council (TAITRA), The Taiwan Excellence Experiencing Zone at Central World, featuring the “Excellent Lifestyles” concept, offers a variety of fantastic showcase that emphasize on world class quality of 37 participating brands from information & communications technologies, home & living and sports & leisure goods industries.

The event is the third consecutive showcase of Taiwan Excellence’s world-class innovations in Thailand after the overwhelming success of the recently launched Taiwan Excellence Experiencing Zone at Central Plaza Ladprao, followed by The Taiwan Excellence Pavilion at Thailand Innovation and Trade Expo 2013, BITEC.

Consumers joining the event will have the opportunity to explore and experience a wide range of Taiwan’s world-leading, award-winning innovative products ranging from smartphones, digital devices, home appliances & electronics to bicycles and sporting equipment and goods. Highlight products include Acer Aspire R7, slim, high-performance PC featuring the patented Ezel™ hinge which brings your touchscreen within easy reach whichever way you use it; BenQ GH800 bridge type digital camera with super-powerful 36x optical zoom lens capable of taking 22.5mm wide-angle shots and 1cm Super Macro close-up shots; Cashido 10 Second Machine capable of killing over 99% of the bacteria, removing odors and keeping food fresh in just 10 seconds; GKB D1331TIRP 1-megapixel IP camera for all environment with NVR software with recording and alarm system; HTC Butterfly s, the new premium smartphone with Super LCD 3 display, incredible browsing speed and an Ultra Pixel camera and dual front-facing stereo speakers; Peacock TP8 Smart Tablet projector, 8" touch panel Android tablet with the world’s highest brightness of 80 lumens as well as WiFi and Bluetooth connectivity; STRiDA EVO 3 speeds folding bike with state-of-the-art 3-speed gear system installed in the bicycle frame for simple gear shifting and streamlined riding, and much more.

Mr. Horng-Sheng Liang, Deputy Representative of Taipei Economic and Cultural Office (TECO) in Thailand said that “the Taiwan Excellence Experiencing Zone brings over 120 items of 37 Taiwan winning brands to the showcase. Simply speaking, Taiwan Excellence products are related to all aspects of your daily life - ICT products, home & living and sports & leisure goods. Visitors will definitely find that these products and innovations can really elevate their life quality.”

According to Mr. Berton Chiu, Senior Advisor of Economic Division, Taipei Economic and Cultural Office (TECO) in Thailand, “During the past 3 years, the Taiwan Excellence campaign has been launched in many Asian markets, including Indonesia, India, Vietnam, and China, and successfully introduced many Taiwanese brands and raised their brand awareness to consumers in these markets. We strongly hope that the launch of the campaign in Thailand this year will significantly raise awareness of Taiwan brands among Thai consumers as well.”

Paula Taylor, famous model, actress, VJ, endorser, reality TV star and entrepreneur, has been appointed as celebrity endorser of the campaign for Thailand. She has been selected for the role thanks to her caliber of genuine multi-talent, a key attribute that brings her into close association with Taiwan Excellence brands. “I have witnessed growing popularity of Taiwan brands that have long been established in several daily life products in many countries across the world,” said Paula Taylor. “It’s a great privilege for me to be part of Taiwan Excellence campaign. I am deeply impressed by the story behind the innovation of many Taiwan Excellence award-winning products. From my hands-on experience with several Taiwan products and innovations, I can proudly speak out of how they help me keep up with my lifestyle, and believe that they will mean the same to Thai consumers as well.”

The launch of Taiwan Excellence campaign in Thailand concretes a bridge that allows Taiwan’s “reliable”, “innovative” and “worthy” products to contribute to enhancing the life quality of Thai people. Participating ICT brands are Acer, ADATA, Avision, Bone Collection, Cooler Master, CyberPower, Genius, HTC, Just Mobile, PQI, Silicon Power, SilverStone, Thermaltake, Transcend and Vigor. Home & living and sports & leisure brands include BenQ, Cashido, Chanson, FushanKodo, GKB, Just Power, JUSTIME, Karma, KW-trio, miacare, Microlife, MZ Mooz, Orange Electronic, Paper Dino, Peacock, Speed one, STRIDA, SYM, TAYA, That! Inventions, TherMedic and XM Elecdrum.

Apart from taking a rare opportunity to explore diversified innovative products exclusively imported from Taiwan for this showcase, event visitors also enjoy fun-filled and exciting days of special stage performances like live scratching by DJ ONO with fashion show, mini concerts from reality show rising stars - Tum-Warawut Poyim, Zani-Nipaporn Thititanakarn and Gun-Napat Injaiuea, games, lucky draws to win enticing prizes and photo opportunity with Paula Taylor in a variety of delightful real life settings.

Further information can be found on the official website at www.taiwanexcellence.com.tw/th

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