Intensive Training Course on Direct Marketing for Optimal Business Results

General Press Releases Friday January 17, 2014 14:54
Bangkok--17 Jan--Asia Dyna Forum
Intensive Training Course on “Direct Marketing for Optimal Business Results”
Date 17-18 March 2014 from 9:00 -17.00 hrs. (This course will be conducted in English)
This course will provide participants with the essential knowledgeable on marketing analytics and customer value management. Participants will be able to:
  • UNDERSTAND the underlying concept of marketing analytics
  • DEFINE the data, system and human resource requirements required
  • IDENTIFY the key tasks involved in an analytics driven approach
  • ENVISION the entire data-driven marketing process
  • APPRECIATE the use of propensity and heuristics modeling
  • RECOGNISE the value of customer segmentation
  • HAVE an understanding of how customer value management can translate to long-term profitability
**200 % TAX Deductible
For more information or group registration, please contact Asia Dyna Forum Co., Ltd.
Tel.02-656 1518, OR visit our website at
Contact: Asia Dyna Forum Co., Ltd.
Tel. 02-656 1518 OR Hotline 088-499 6551

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