Surachai Chetchotisak, CEO of RS Public Company Limited, revealed that in order to maximize such internationally acclaimed content as the World Cup 2014 in Brazil, which RS has been exclusively licensed to broadcast in Thailand, RS is joining forces with other business partners and expanding its market by introducing a first-ever phenomenon of 24/7 broadcast of World Cup 2014 content. Over 100 million baht has been set aside for marketing this new product World Cup 2014 box, which can work with every satellite dish. The box is aimed at attracting soccer lovers and World Cup fans before the event kicks off on June 12 to July 13.
Pornpan Techarungchaikul, COO of RS Public Company, said that she is confident the company will be successful in launching the World Cup 2014 box because the box offers both World Cup 2014 matches, which are highly influential and widely anticipated by the public in general, but also other programs related to the World Cup 24 hours a day, exclusively on World Cup Channel.
The box also offers other content to attract other groups of viewers such as all 380 matches of La Liga 2014-2015, Copa Del Rey, the Spanish national team’s home matches and other RS programs for everyone in the family such as soap operas, movies, music and variety programs from all five of RS’s channels namely Channel 8, Channel 2,Starmax, YOU Channel, Sabaidee Channel and Sun Channel. The box can also receive every digital free TV channels based on each channel’s broadcasting signal condition.
The World Cup 2014 box is priced at 1,590 baht and will be available at 7-Eleven and satellite dish distributors nationwide starting April 18. RS is confident that the distribution method covers every area of the country, thereby reaching every target group effectively. It is still preparing to launch a one-minute TV commercial by the end of March to raise awareness about this box, attracting target audience to buy the box. For more information, call 1781.