Female and Teens in Asia Interact More with Ads on Large-screen Tablets

General Press Releases Thursday May 28, 2015 16:05
TAIPEI--28 May--PRNewswire/InfoQuest
Appier releases cross-screen user behavior insights giving game marketers an inside look into gamers' profiles across different devices to build smarter promotion.

Appier , a leading Artificial Intelligence technology company offering versatile cross-screen marketing solutions, today released an   infographic highlighting the cross-screen user behaviors for gaming industry in seven Asian markets, including Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam.

In this mobile world, games have evolved to become a part of our lives across different devices, which can be played anywhere and at anytime. It's crucial for game marketers to strategize and localize their game promotions for each market with intelligence, as well as to build customized user database for each advertising campaign for optimized campaign efficiency and ROI.

This infographic, based on a sample of 370 billion data points from Appier database in the second half of 2014, is designed to provide marketers in the gaming industry with insights on how the users interact with gaming ads across different devices -- smartphones, tablets and PCs. It delivers the following key takeaways for the seven Asian markets to advertisers.

  • Female users respond more to ads than males: Female users contribute higher click through rates (CTR) than males in all the seven examined markets.
  • Teenagers is the more favorable user group for higher CTRs: Teens in the age group of 14-18 are the most active users to interact with online ads, while the users in the age group of 25-34 in Vietnam and in the age group of 45-54 in Indonesia contribute high CRTs too.
  • More CTRs happen on Android platforms than iOS in five Asian markets, while the CRTs on iOS is higher than Android in Singapore and Malaysia.
  • More CTRs of gaming ads go to mobile devices (smartphones and tablets) while the CTRs on PCs is the lowest among the three types of devices, except for Vietnam where the CTRs on PCs is higher than tablets.
  • Screen size of mobile devices matters to CTRs of gaming ads. Tablets with larger screens (9.7- to 10.1-inch) receive better CTRs than tablets with smaller screens (7- to 8.8-inch) in all the seven markets. However, higher CTRs happen to smartphones with smaller screens than larger screens (5- to 6.5-inch) in four Southeast Asian markets such as Indonesia, Malaysia, Singapore and Vietnam.
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