Representing at the contract hand-over ceremony were Mr. Chatchawe Vatanasuk, Chairman of Executive Board of T.A.C. Consumer Co Ltd. (T.A.C.C.) and Mr. Pittaya Jearavisitkul, Vice Chairman of Executive Committee of CP All Plc.
Under the exclusive contract from 1 July, 2016 to 30 June, 2018, T.A.C.C. will exclusively supply products in beverage dispenser units to 7-Eleven stores nationwide. The products include "Zenya" powder milk tea and powder Latte coffee as well as other joint-developed products.
Mr. Chatchawe Vatanasuk stressed that "This exclusive contract reflects a long lasting partnership between T.A.C.C. and 7-Eleven which began 13 years ago in 2002 with the launch of Zenya iced milk tea in dispenser unit. In 2013, TACC had won the "Best of Business Growth" Partnership Award from CP ALL Plc which is only bestowed to trade partners with excellent performance. It has always been our pride to win mutual trust with CP ALL."
"This collaboration is very challenging as 7-Eleven and T.A.C.C. will work closely together to jointly develop new products and innovations right from laboratory research room to store shelves to satisfy the needs of 7-Eleven modern consumers with right product quality at the right price. The joint effort will also cover full marketing activation on print and electronic media channels as well as in-store POP materials and sales promotions," said Mr. Chatchawe.
As strategic business alliance, the two companies will designate a working team to continuously develop additional seasonal products such as the recent syrup topping to add excitement to iced beverage with five flavors – lemon, cherry, lychee, vanilla and hazel nut – which received a warm welcome last summer.
Mr. Pittaya Jearavisitkul, Vice Chairman of Executive Committee of CP All Plc, sole operator of 7-Eleven convenience stores, elaborated that "The company's policy is to closely work with and support SMEs to achieve mutual business advancement for sustainable growth. T.A.C. Consumer is one good example of our SME cooperation under the 'Strategic Partner' concept in not only managing customers' information but also driving innovations to offer consumers with high quality products responding to their demands and diverse modern lifestyle."
T.A.C. Consumer Co., Ltd. was established on 28 March, 2002 to develop strategic business corporation with CP All Plc in the beverage dispenser units at 7-Eleven stores. In 2005, the company expanded into the Ready-to-Drink market with the launch of Zenya RTD Green Tea and exported to international markets in Cambodia, Singapore, Dubai, Russia and the United States. In 2011, T.A.C.C. launched VSlim, a functional coffee for those who are cautious on their health and look for health balance products. T.A.C.C. is fully committed and honored the "Business Alliance and Network" partnership. The company's business philosophy is to be an expert with firm dedication to continuously developing innovative, diverse and exclusive products to serve various consumers' groups and lifestyle.