T.A.C.C. Signs an Exclusive Contract with CP ALL to Supply Beverage Products in 7-Eleven Stores Nationwide. Under Proactive Commitment TODAY FOR TOMORROW

General Press Releases Thursday September 3, 2015 17:17
Bangkok--3 Sep--PR & Associates

T.A.C. Consumer reinforces its 'TODAY FOR TOMORROW' commitment with CP ALL, turning the over a decade of joint development to cement for future sustainable growth with a 3-year exclusive contract to supply powder milk tea and powder milk coffee products in beverage dispenser units at more than 8,500 7-Eleven stores nationwide.

Representing at the contract hand-over ceremony were Mr. Chatchawe Vatanasuk, Chairman of Executive Board of T.A.C. Consumer Co Ltd. (T.A.C.C.) and Mr. Pittaya Jearavisitkul, Vice Chairman of Executive Committee of CP All Plc.

Under the exclusive contract from 1 July, 2016 to 30 June, 2018, T.A.C.C. will exclusively supply products in beverage dispenser units to 7-Eleven stores nationwide. The products include "Zenya" powder milk tea and powder Latte coffee as well as other joint-developed products.

Mr. Chatchawe Vatanasuk stressed that "This exclusive contract reflects a long lasting partnership between T.A.C.C. and 7-Eleven which began 13 years ago in 2002 with the launch of Zenya iced milk tea in dispenser unit. In 2013, TACC had won the "Best of Business Growth" Partnership Award from CP ALL Plc which is only bestowed to trade partners with excellent performance. It has always been our pride to win mutual trust with CP ALL."

"This collaboration is very challenging as 7-Eleven and T.A.C.C. will work closely together to jointly develop new products and innovations right from laboratory research room to store shelves to satisfy the needs of 7-Eleven modern consumers with right product quality at the right price. The joint effort will also cover full marketing activation on print and electronic media channels as well as in-store POP materials and sales promotions," said Mr. Chatchawe.

As strategic business alliance, the two companies will designate a working team to continuously develop additional seasonal products such as the recent syrup topping to add excitement to iced beverage with five flavors – lemon, cherry, lychee, vanilla and hazel nut – which received a warm welcome last summer.

Mr. Pittaya Jearavisitkul, Vice Chairman of Executive Committee of CP All Plc, sole operator of 7-Eleven convenience stores, elaborated that "The company's policy is to closely work with and support SMEs to achieve mutual business advancement for sustainable growth. T.A.C. Consumer is one good example of our SME cooperation under the 'Strategic Partner' concept in not only managing customers' information but also driving innovations to offer consumers with high quality products responding to their demands and diverse modern lifestyle."

T.A.C. Consumer Co., Ltd. was established on 28 March, 2002 to develop strategic business corporation with CP All Plc in the beverage dispenser units at 7-Eleven stores. In 2005, the company expanded into the Ready-to-Drink market with the launch of Zenya RTD Green Tea and exported to international markets in Cambodia, Singapore, Dubai, Russia and the United States. In 2011, T.A.C.C. launched VSlim, a functional coffee for those who are cautious on their health and look for health balance products. T.A.C.C. is fully committed and honored the "Business Alliance and Network" partnership. The company's business philosophy is to be an expert with firm dedication to continuously developing innovative, diverse and exclusive products to serve various consumers' groups and lifestyle.

Latest Press Release

New Plant in Thailand Expands Dows Polyol Capacity for Rigid Polyurethane

New facility delivers key raw material for energy efficiency solutions to better support Asia Pacific customers and further drive sustainability trends The Dow Chemical Company (Dow) today announced the opening of a new world-class polyol plant for rigid...

Central Group initiates a Social Enterprise Introducing a new model Jing Jai Farmers Market, becoming the first retailer to invite farmers to sell their produce for cash, starting with Udon Thani before rolling out to 9 other provinces in 2019

Central Group supports local economy through its social enterprise Central Tham, introducing a new retail model Jing Jai Farmers' Market, a local market in which farmers can sell their produce for cash. Companies under Central Group join forces to share...


A towering wave of ocean-fresh seafood and wine is crashing onto the shore in the uptown sociable surrounds of Zest Bar & Terrace, The Westin Grande Sukhumvit, Bangkok. Vitamin Sea flows freely from chef's shiny three-tier stands trembling with tasty...

Photo Release: Thonburi hold the 12th Petro Camp to Petroleum Champion, seeking the good and great youth.

Recently, Mr. Churit Jitveera (3rd from the left in the back row), Vice President of PTT Corporate Social Responsibility department, presided over the opening ceremony of "The Petro Camp to Petroleum Champion" in 2018 under the theme "Sustainable Growth...


Local artists chosen to reflect the artistic vibe of Chiang Mai, in line with the hotel's key pillars of cultural, social and environmental sustainability AKARYN Hotel Group, the innovative Thai hotel management company with a portfolio of luxury hotels...

Related Topics