Art Deco-inspired JOHN WALKER & SONS XR(TM) 21 Year Old Rekindles the Grandeur of the Roaring Twenties

Monday 07 September 2015 15:06
Sumptuous style and lavish design were at the core of the Art Deco movement that flourished around the world in the 1920s. It was during that period that Sir Alexander Walker - grandson of John Walker - was appointed as a Knight Commander of the Order of the British Empire. The rich colours and bold forms synonymous with that time conjure up a vision of an iconic style and sophistication that has inspired the stunning new design of the luxury blended Scotch Whisky JOHN WALKER & SONS XR(TM) 21 Year Old.

(Photo: http://photos.prnewswire.com/prnh/20150903/263616 )

(Photo: http://photos.prnewswire.com/prnh/20150903/263617 )

(Photo: http://photos.prnewswire.com/prnh/20150903/263628 )

JOHN WALKER & SONS XR 21 Year Old is now presented in a new, exquisite, polished gold box emblazoned with a sculpted cross that echoes Sir Alexander Walker's Knighthood.

The elegant, individually-numbered 1 litre JOHN WALKER & SONS XR 21 Year Old decanters, evocative of the grand designs of the Art Deco era, are available to discerning consumers in Travel Retail outlets around the globe.

Sir Alexander Walker was renowned for his whisky-making craft and entrepreneurial expertise which, by 1920, had seen JOHNNIE WALKER(R) whiskies travel from the four corners of Scotland to the four corners of the world. JOHN WALKER & SONS XR 21 Year Old is a superior blend of exceptional smoothness and depth that was created to commemorate his Knighthood. It contains whiskies that are aged for a minimum of 21 years and drawn from extremely rare JOHNNIE WALKER reserves - including some from distilleries no longer in existence.

Jim Beveridge, JOHNNIE WALKER Master Blender, said: "JOHN WALKER & SONS XR 21 Year Old is crafted using extra rare whiskies from aged oak casks. This rich and multi-layered blend is imbued with subtle vanilla and golden honey notes and has an incredibly smooth finish. It is best enjoyed neat in a tumbler, accompanied by chilled water."

Peter Fairbrother, Marketing Director of Diageo Global Travel and Middle East, said: "We are delighted to offer this 1 litre bottling of JOHN WALKER & SONS XR 21 Year Old exclusively to travelers. It is the ultimate gift for super deluxe whisky drinkers in a format they cannot buy anywhere else - a perfect souvenir from their travels."

The 1 litre bottle of JOHN WALKER & SONS XR 21 Year Old is available exclusively in travel retail (RRSP $178) and the 75 cl version is available in travel retail and domestically ($138USD). The 1 litre version is now available in Changi and Hong Kong airports, and both versions are also available now around the world.

ABOUT DIAGEO

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at http://www.diageo.com . Visit Diageo's global responsible drinking resource, http://www.DRINKiQ.com , for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

The JOHN WALKER & SONS XR words, the Striding Figure device and associated logos are trade marks. (c) John Walker & Sons 2015.

Source: Diageo GTME