Tops Secures Its Position As New Year Gift Basket Market Leader With Hot Promotions For This Years Season of Joy Total Sales Expected to Exceed 700M Baht Target

General Press Releases Tuesday November 10, 2015 15:06
Bangkok--10 Nov--Polyplus PR

Central Food Hall and Tops, the market leaders for New Year Gift Baskets, will this year inject 110 million Baht to launch the "Let's Celebrate 2016" New Year Gift Basket Campaign, under the concept of THE PASSAGE TO PERFECTION, the perfect New Year gift for 2016. Tops now offers hot promotions with discounts of up to 35% with The1Card, plus a 6-month 0% interest instalment payment plan from 5 financial institute partners. Offers are valid from today until January 19, 2016. The company is positive that its end-of-the-year Gift Basket sales will rise over 20%, amounting to over 700 million Baht. Tops is also pleased to announce the company will continue its Tops Sharing The Season's Blessing Campaign, supporting soldiers in the three southern provinces.

Phattaraporn Phenpraphat, Senior Vice President of Marketing and PR of Central Food Retail Ltd., states that consumers typically spend more during the end of the year shopping season. Reviewing figures from 2014, the overall growth of the gift basket segment increased over 31%, amounting to 1,600 million Baht in market value, when compared to 1,200 million Baht in 2013. Last year, Tops and Central Food Hall retained their market leadership inthe New Year gift basket segment with over 35% market share, amounting to over 560 million Baht in sales. Gift basket sales continue to see significant growth, especially gift baskets valued in the 2,000-3,000 Baht bracket, thus gaining the company a higher growth value than the overall market.

This year, the company will inject more than 110 million Baht for its "Let's Celebrate 2016" New Year Gift Basket Campaign and THE PASSAGE TO PERFECTION, offering customers the ideal New Year gift with over 180 gift basket varieties. Contents include a selection of the finest products sourced throughout the year from countries around the globe giving customers the opportunity to select the best products in one gorgeous gift.

The concepts and designs behind this year's New Year gift baskets, reflect the lifestyles and desires of a wide array of customers who are in the position to present friends, family, colleagues and business partners the perfect end of year gift. Our concepts Central Food Hall baskets include, but are not limited to:

1. Heritage

A basket filled with the great stories of success, passed on from generation to generation. This premium product gift basket typifies brands that have a long-standing reputation for greatness, making them the very best of their kind.

2. Innovation
Create a new experience for everyone with creative products; innovation is the key to each product's success.
3. Authentic
A basket that illutrates the core of every product, presented in the form of high-quality products with great reputations, giving you the experience and authentic taste of each product.
New Year Gift Baskets from Tops Market, Tops SUPERSTORE and Tops SuperKoom are marketed under three core concepts, including:
1. Supremacy
A basket brimming with satisfaction and delicacies selected from the best food producers around the world to create an unforgettable experience.
2. Visionary
A basket that sparkles with countless colours; creative and imaginative premium products that are truly special and unique.
3. Sincerity
A basket that repays good deeds and is crammed with sincerity and long-lasting friendships and presents the finest selection of natural gems.

Nick Reitmier, Executive Vice President of Food Halls and International Buying of Central Food Retail Co.,Ltd., says "Our New Year gift baskets are not simply gifts. The collection of New Year gift baskets represent our attention to the minutest detail. Everything in the basket isn't just a food or packaged product, but a representation of different kinds of perfection. A New Year gift basket isn't just saying thank you, it's looking at the relationship and the good deeds of the receiver. Our gift baskets are akin to the partnership and a celebration of the relationship between the giver and receiver in so many ways. Every product we've selected has its own unique story, worth, and quality value. Products have been selected from every corner of the world to satisfy our customers' expectations. We have also prepared exclusive products and food to celebrate the upcoming Christmas and New Year Festivals. These will be included in the Season's Treats 2016 Catalogue, with over 1,000 items to select from. Items include Rib World's Barbecued Spare Ribs Pork, Beillevaire's Faisselle Cheese, Rougie's Duck Foie Gras, Noel's Jamon Iberico Ham Block, seafood, and other various gift sets.

New Year gift baskets range in price from 295-19,700 Baht. Highlights include The Inheritance Basket, priced at 19,700 Baht, packed with premium products including TWG 1837 Black Tea, TWG Follow Me Tea, and Stonewall Kitchen Caramelised Onion Mustard; The Legacy Basket, priced at 8,900 Baht, offers premium products including Flahavan's Irish Oatmeal and Grandma Wild's Biscuits Woolly The Sheep; The Perfection Basket, priced at 4,750 Baht, contains a mini shopping cart that can be reused; The Pioneer Basket, priced at 3,790 Baht, presents Peter's Luxury Espresso Blend in Wood Barrel in a beautifully designed wooden package, Solan de Cabras natural mineral water in a pink bottle packaged during full moon; the Fresh Creations Basket, priced at 2,990 Baht, is a colourful basket suitable for the younger generation; The Original Basket, priced at 2,590 Baht, contains San Pellegrino Vogue Label Exclusive Mineral Water; and Le Cordon Bleu Basket: The Exclusive Selection, priced at 4,850 Baht, is full of products from France's culinary master Le Cordon Bleu, with Agromonte's beautifully designed gift set of Chile's finest selection of paste sauces.

Khun Phattaraporn adds that 2015 is a special year for the company as it joins with The Support Arts and Crafts International Centre of Thailand to support female artists from Sorn Narai Forest, Hub Kapong Cooperative, Petchaburi Province. These handmade baskets are made from recycled Crochet Threads and have been on display at the La Lina Center in Italy and Elum Mall in Germany.

The company is now offering sales promotions for Tops and Central Food Hall's "Let's Celebrate 2016" New Year Gift Basket Campaign, including huge discounts with The1Card and a 6-month 0% interest instalment payment plan from 5 financial institute partners. Promotions are valid from now until January 19, 2016. This year, online purchasing is also available at and Office Mate Online. We offer a limited Early Bird promotion for the first 300 customers. Those spending up to 150,000 Baht per receipt will receive a free Philip's Fruit Juice Machine (valued at 3,490 Baht). The "Let's Celebrate 2016" New Year Gift Basket Campaign is expected to help boost sales of New Year gift baskets by over 20%, amounting to over 700 million Baht, making Tops the market leader for another year.

Furthermore, Central Food Retails Ltd., Internal Security Operations Command (ISOC), Thai Namthip Commercial Ltd., and Haadthip Co., Ltd. have joined together to continue the Tops Share The Season's Blessing Campaign. This campaign to pass on endless happiness is now in its 4th year and raises funds to purchase bullet proof vests for soldiers in the three southern provinces. Through the Celebration of Precious Moments New Year Gift Basket Campaign, together we experience smiles, friendship and joy for both givers and receivers. In fact, the partnership has already delivered over 423 bullet proof vests during the past three years, amounting to over 6.4 million Baht. Every purchase of a gift basket from Tops and Central Food Hall is a part of that effort. Other ways to donate include purchasing 1.5 litre bottle of Coke, Fanta, or Sprite (for every bottle, 1 Baht is donated,) donating 10 Baht per bar code at cashier counters, and donating through donation boxes at every Tops and Central Food Hall nationwide from now until January 31, 2016.

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