Diageo GTME; What will you be unwrapping this holiday? If your family and friends are keen globetrotters, there's a good chance it might be whisky. When it comes to the festive season, travellers spend over $1bn* on spirits in duty free to give as gifts. Of this, whisky is the number one choice for travellers, with 44% selecting it as their gift of choice for those they want to surprise and delight.
(Photo: http://photos.prnewswire.com/prnh/20151204/293279 )
(Photo: http://photos.prnewswire.com/prnh/20151204/293280 )
In response to this growing demand to gift whisky at Thanksgiving, Christmas, New Year or Chinese New Year, HAIG CLUB(TM), the Single Grain Scotch Whisky created in partnership with global icon David Beckham and British entrepreneur Simon Fuller, has today unveiled The Decanter Series, a limited edition bottle exquisitely designed based on the traditions of the House of Haig.
A gift of unquestionable style, this eye-catching bottle is crowned with a standout blue, diamond-shaped stopper and holds smooth, delicious HAIG CLUB Single Grain Scotch Whisky. The bottle's distinctive square silhouette is a break from the traditional Scotch bottle design, and reflects a spirit of simplicity while paying homage to the blue tasting glasses traditionally used by whisky blenders that allow the spirit to be reviewed on aroma and taste alone.
The one-off special edition is also inspired by the handcrafted crystal decanter that was commissioned as a gift from HAIG CLUB to David Beckham in celebration of his 40th birthday earlier this year. It is reminiscent of a long standing tradition of exquisite decanters produced by the House of Haig to celebrate and commemorate special occasions.
Peter Fairbrother, Global Marketing Director Diageo GTME: "The striking HAIG CLUB Limited Edition (in a 1 litre bottle) has been developed exclusively for travellers and released just in time for the holiday season. We know that shoppers want convenient access to exclusive and superior gifts when they travel and that almost half of those purchasing spirits opt for whisky. Therefore this bold limited edition from HAIG CLUB, a hugely popular brand, makes for the perfect present this festive season."
HAIG CLUB(TM) boasts a fresh, clean style. It is a smooth, sophisticated new take on Scotch that's perfect to sip neat, over ice, or at the heart of a cocktail.
Respected whisky authority Dave Broom has described HAIG CLUB(TM) as "a hugely versatile spirit, and I expect bartenders will love what they can do with it. Forget everything you thought you knew about Scotch..."
The striking new bottle is now available in limited quantities in global Duty Free shops with an RRSP of GBP39. The special 1-litre size created exclusively for travellers (a 70cl version is available in domestic retail outlets across GB), is the perfect gift this holiday season.
To celebrate the launch, luxurious pop up bars will soon appear in airports around the world where travellers will be able to enjoy HAIG CLUB and purchase the beautiful bottle.
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Notes to Editors
ABOUT HAIG CLUB
HAIG CLUB is a new Single Grain Scotch Whisky from Diageo produced in partnership with global icon David Beckham and entrepreneur Simon Fuller. HAIG CLUB is as much built on tradition and heritage as it is a Scotch Whisky designed for our modern world. Built on nearly 400 years of distilling heritage, this is a Single Grain Scotch Whisky realized in a radical new way. HAIG CLUB welcomes people to living well and drinking in moderation. As part of his partnership, David Beckham supports the HAIG CLUB responsible drinking campaign philosophy and the belief in quality over quantity. Additional information about HAIG CLUB may be found at http://www.HaigClub.com or http://facebook.com/HaigClub .
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JepsilonB, Buchanan's and Windsor whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at http://www.diageo.com . Visit Diageo's global responsible drinking resource, http://www.DRINKiQ.com , for information, initiatives, and ways to share best practice.
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THE HAIG CLUB WORD IS TRADE MARK (c) DIAGEO BRANDS B.V. 2015.
Source: Diageo Global Travel & Middle East