PANTIP Pratunam Joins with Local and International Leading Brands to Develop the First-Ever Tech-Life Mall in Thailand

General Press Releases Friday March 11, 2016 11:08
Bangkok--11 Mar--4D Communications
* Microsoft Information Center
* Intel E-Sports Arena
* Com7 BaNANA Business, the largest and most comprehensive IT center in Thailand
* Synergy Technology with Co-Working Station, a new approach for start-ups and makers
to make their dreams a reality

TCC Land Asset World, a leading business real estate developer, aims to meet every modern lifestyle need. In conjunction with leading brands, they have re-imagined PANTIP Pratunam from a legendary IT superstore into Thailand's the First-Ever Tech-Life Mall. The venture will officially open in the 3rd quarter of this year.

Mr. Soammaphat Traisorat, Chief Executive Officer of TCC Land Asset World, is confident in TCC Land Asset World's growing sales performance this year, with a plan to expand business with a marketing budget 500 million baht throughout the year. The company expects to generate revenue more than 2.5 to 3 billion baht this year, with the launch of PANTIP Pratunam's new look during the 3rd quarter. With the cooperation of leading brands, Thailand's the First-Ever Tech-Life Mall aims to delight customers and fulfill their modern needs to an unrivalled degree. The transformation of PANTIP Pratunam will also reinvigorate economic growth both in terms of New Petchburi Road's shopping experience as well as on a national economic growth level.

Mr. Napat Chareonkul, Managing Director Retail Business Group TCC Land Asset World, describes the new look "PANTIP Pratunam was re-imagined as the 'Tech-Life Mall' under the ideas of 'Fun,' 'Trust,' and 'Tech-Life' to meet the full range of high technology needs of our customers. We thus partnered with industry leaders such as Microsoft, Intel, BaNANA Business, Syn HUB and many more in an exciting collaboration to meet this diversity of modern needs. Needs include e-sports, a trending new venue of entertainment that has become a part of many peoples' lives, for example. For entrepreneurs, the new Startup Business Zone was created to meet their R&D needs, and to develop their products, while the Co-Working Station connects people and ideas. The new Smart Solution Zone is a venue to discover new ways to interconnect devices with people to improve productivity and convenience for customers. What was originally the foremost area of PANTIP Pratunam, the Experience Zone was updated by leading brands to feature hot trends in both hardware and software in rotation. With informative displays to expand customer knowledge, understanding, metrics for success, and to enhance customer confidence in their products, we ensure that customers choose products that are 'the right solution.' The Handy Man Zone is another new area created for the service and repair of technology, with repair technicians that have the wide expertise expected by our customers. With the re-launch of PANTIP Pratunam in the 3rd quarter of this year, we will be a trending place where technology enthusiasts meet through events, be it online or offline games, and through Men's World (Men's Hobby). The usual sights of the popular history, PANTIP, in Zone Retro Town, Techno Concierge is a dramatic improvement for PANTIP. Data center services by GURU will also meet and exceed customer expectations at all times. I would like to invite you to experience the new PANTIP Pratunam soon."

Mr. Ekaraj Panjavinin, Thailand Consumer Channel Group Director of Microsoft (Thailand) Ltd., one of the partnered brands in this historical step forward for PANTIP Pratunam added that as the world leader in the IT industry, Microsoft was ready to show its 'mobile-first, cloud-first' vision to customers and start-ups in PANTIP Pratunam with the best and most secure offerings from Microsoft.

To celebrate the new look of PANTIP Pratunam, Microsoft is arranging the Information Center in the Experience Zone to show customers the right enterprise solutions. The strategy is to provide customers with the most complete shopping experience at all times, from shopping and service to education and the customer experience for all their hardware and secure and official software needs.

Mr. Sontiya Nujeenseng, Country Manager Intel Microelectronics (Thailand) Ltd., discussed Intel's partnership in bringing world-class innovation to the new PANTIP Pratunam. He stated that the new PANTIP Pratunam will bring excitement for IT needs to customers. The new Intel E-Sport Arena, a 600 square meter space on the ground floor, is both a complete venue and practice area for a wide range of games. In addition, the Intel Experience Zone will showcase new technologies to meet the needs of customers, present a knowledge center for interested parties, and serve as a center for new business models to display and develop initiatives that help modernize Thai IT standards.

"In the Intel E-Sport Arena, we'll have sixty top of the line computers featuring the latest Intel® Core™ I7 processors with 14nm 'Skylake' architecture with Intel® Iris Graphics and Intel® SSDs. Everything is high speed and energy efficient with the best graphics and the option to upgrade to the latest technology at all times for the best gaming experience. In addition, the arena can be used as practice grounds for teams to enter the international stage," he adds.

Mr. Sura Khanittaweekul, Chief Executive Officer Com7 Public Company Limited, says that the expansion of Thailand's number one IT Service "BaNANA IT" and "BaNANA Business" will meet the needs of modern SME customers with comprehensive solutions. "BaNANA Business" complete IT service center will be Thailand's largest and first in PANTIP Pratunam, with international renown. BaNANA Business will provide services and free of charge IT solutions consulting. The approach first helps to find a product solution, or a focused solution personalized for the business, broken into five main categories (Retail, Office, Home Automation, Hotel, and Education). Secondly, a brand solution that utilizes leading world brands to meet customer needs will be devised, taking customers to new heights. BaNANA IT will also be present to meet IT sourcing needs, with daily, monthly, or even yearly on-site service. Consultations are done in a specialized training room for customers to test products and learn about various solutions at any time.

And for the growing trend of the entrepreneur, the Co-Working Space. PANTIP Pratunam is working with Synergy Technology Co., Ltd. Led by Mr. Niti Mekmok, Managing Director to create 'Syn HUB', the Thailand's first newly destination for start-ups and makers. "This special co-working space is unique because we used the potential of our parent company Synergy Technology to bring together designers, prototypers, manufacturers, and industry consultants for hardware, software in multiple fields such as PCBs, LEDs, home automation, medical, and RFID to help make start-ups' and makers' dreams a reality. We're also a conduit for data, communication, and coordination between government agencies and the private sector, and coordinators to support businesses. On top of all this, we've designed the area to be comfortable, with a panoramic view of Bangkok through clear windows with quality refreshments to delight entrepreneurs, students, and customers alike."

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