WearYouWant advises start-ups to add profitability to execution strategy E-commerce site says exciting times have arrived in SE Asia

General Press Releases Wednesday May 11, 2016 10:32
Bangkok--11 May--Brand Now

WearYouWant, Thailand's leading online fashion and beauty marketplace is advising start-ups to have a clear strategy toward profitability as investors are now demanding it and that the e-commerce space in SE Asia is currently experiencing an exciting time.

At the Last Mile Fulfilment Asia (LMFAsia) Conference & Exhibition 2016 held in Singapore last month which brought together retailers, e-commerce businesses, logistics and parcel industry professionals, CEO and Co-Founder of WearYouWant Martin Toft Sorensen said there was considerable discussion on how start-ups should focus beyond just team, product and market to become successful.

"Start-ups should have a clear path and strategy towards achieving profitability by scaling the business without forgetting the life time value of the customer versus cost per acquisition," pointed out Sorensen.

"If e-commerce businesses simply follow a desire to climb user acquisition heights quickly without keeping an eye on the ROI, there is a higher risk of a greater fall. Penetration from online platforms can go far, wide and deep but the trajectory needs to be based on running a business that brings money for investors, shareholders and other stakeholders in the near future."

Echoing this advice is Thailand's e-commerce guru, Pawoot Pongvitayapanu, CEO and Founder at efrastructure inc. and Managing Director and Founder of TARAD.com, who also attended the business platform event.

Sorensen advises that in addition to creating a viable business model that balances cost of acquiring customers with the ability to monetize the lifetime value of a customer, start-ups should also be creative in how to attract and keep customers.

While many e-commerce sites are reporting high sales growth, the reality is that they may not be showing any profitability, said Sorensen.
"In Thailand, we have yet to see any e-commerce companies proving they can scale and yet become profitable.

Latest Press Release

The Classic Fusion Ferrari GT Watch Opens a New and Innovative Chapter in the Partnership of Excellence Between Hublot and Ferrari

Since their collaboration was announced in 2011, Hublot and Ferrari have always created watches featuring unique design and motorisation. Each new edition shows a new style. This year, Hublot presents an airy and elegant piece that relates to the "Gran...

Photo Release: Burapha University visited BEM

On 15th March 2019, A group of Burapha University and University Montpellier 2 of France visited the Bangkok Expressway and Metro Public Company Limited (BEM), On this occasion, the visiting group visited the aspects at operation control center (OCC) and...

Frutti di Mare, Shell We? At Favola

Shells are in! Stop by Favola Italian Restaurant at Le Meridien Suvarnabhumi, Bangkok Golf Resort and Spa and enrich your evening with some creative 'Frutti di Mare' menu by Chef Fabio. Enjoy unique Italian shell dishes including delectable mussels and...

...

...

Related Topics