Mr. Chairat Wattanachotiwut, Managing Director of Celebrate Wealth Company, said that this year era-won which is a brand leader in men's wear discovered using Tencel in Workday Lightweight. Tencel is fiber that is a combination of other fiber's special properties, and saves the world. This feature makes pants to be soft, light, stretched and easy to keep up. Also, it firmly fits to consumers' figure in which suits to our target group. Even though the attire looks simple, it has its own style.
As era-won just opened counter stores for denim, the fabric of denim also has been developed. In this exhibition, era-won brings the innovation of denim to present as well. The feature is the mixture of Denim culture and sport trend. We design this sport denim to be extremely comfortable. With the special fabric that we used, our denim is breathable and absorbent. Pattern is developed to make a perfect fit to customer's leg and thigh. It is suitable for every activity no matter what it is extreme or general sport such as running, cycling. Sport X and Ultra Skinny also serve comfort well and perfectly fit to the figure when you wear those pants.
Last but not least, era-won U also has been launched in this exhibition. It is to please 'U' people who wear uniform. Era-won U focuses on pattern, quality, and reasonable price to favor those 'U' people. It serves 'U' people to look trendy at a reasonable price. Era-won has Stationary Sets which they can use in their everyday life.
Furthermore, era-won's website ( www.erawonthailand.com) has been commenced as well. In this website, there are shirts, pants and many men's accessories to buy. This website is not only easy to use but it also provide fast-track delivery in which is assured by DHL. This means is to respond our customers' request. In addition, it is the first time for era-won to give out membership cards to our customers. Since there are only 1,000 cards, it is privileged for those who get the card. Otherwise, we also have Denim Thumb drive for solely 50 first members. Those who are our members get many privileges and premiums from era-won.
In this exhibition, era-won also has many new arrival items for our special visitors with very special price. For anyone who missed this exhibition, you can buy those items at the other channels such as our website (www.erawonthailand.com), Facebook (erawon), and our stores/shops at department stores.