No7 introduces NEW No7 Lipstick No7 Beautifully Matte Foundation Let#s find your perfect match colour at Boots store

General Press Releases Thursday August 25, 2016 12:38
Bangkok--25 Aug--อาซิแอม เบอร์สัน-มาร์สเตลเลอร์

No7 is once again set to change the face of how women shop for cosmetics. A beauty first, No7 is launching the No7 Match Made Lipstick Service; an innovative and effective make-up service that is set to revolutionise the way women buy lipstick.

Women tell us that finding the perfect lipstick colour is one of the biggest beauty challenges they face so the Colour Scientists at No7 have spent years painstakingly creating the No7 Match Made Lipstick Service resulting in 15 lipstick colours that have been specifically designed to complement one or more of the No7 skin-true foundation shades.

By using their unique knowledge of skin tones, gained from the development of the No7 Match Made Foundation Service, this in-store analysis uses a special colour-measuring device, to give women their precise No7 skin-true foundation shade and, now lipstick colour families. Armed with this knowledge the No7 Advisors can suggest lipstick colours to flatter and suit each complexion. The specially formulated lipstick colours are grouped into six colour families: Light Pink, Dark Pink, Plum, Coral, Red and Naturals and are available in No7's much loved Moisture Drench (550 Baht) andStay Perfect (550 Baht) formulations.

The colours for the No7 Match Made Lipsticks were chosen by identifying 60 colours that flattered one or more complexions, the No7 Colour Scientists then assessed the impact of each of these colours, by testing them on a selection of women with different ages, different hair colours and different skin tones. Any colours that were not obviously flattering were discarded, leaving 15 new colours that really give the complexion a lift.

'You know when you have found the right lipstick colour because it wakes up your whole face in a way that anyone can see.' Jo Watson, No7 Colour Scientist

As well as helping women to find lipstick colours that make them look great, the experts at No7 understand the emotional connection women have with cosmetics. They understand that finding that perfect lipstick has the power to make women feel great about themselves whether that's more confident, empowered or glamorous. As part of the development, ordinary women were recruited to try out their chosen lipsticks in the course of their daily lives, the No7 Colour Scientists found that wearing the correct colour of lipstick can have startling positive effects.

Let's find your perfect match with new 15 lipstick colours from No7 and the revolutionary new service compliments the current No7 Match Made Foundation Service in selected Boots stores. For more information,

If you're looking for the perfect matte finish it doesn't mean you have to hide behind layers of heavy foundation and powders. With No7's Beautifully Matte formulation it's possible to achieve your perfect level of coverage with a velvety soft finish - plus no powdery flatness. Not only that but it glides onto the skin to conceal and diminish flaws and pores, and contains SPF 15 to help protect against the ageing effects of the sun.

Improved to be even better than before, No7 Beautifully Matte Foundation [690 baht] is weightless, ultra-blendable and keeps skin shine free for even longer. It skims over pores and fine lines without blocking them, so they're leaving a velvet soft finish. Skin doesn't feel flat and it creates a gorgeous base for the rest of your make-up without feeling mask like.

Miss Rungaroon Koohasaneh, Senior Manager – Boots Consumer Brands says: "Women are always telling us that they 'can't stop' constantly topping up their foundation with powders or using blotting papers. With the new and improved No7 Beautifully Matte Foundation you can achieve the same effect, but without the heaviness. It's great that the much-loved range has been reformulated, so now there is no excuse for a flat finish.

No7 Beautifully Matte Foundation is part of No7 Match Made range. Pop to your nearest No7 counter for your free consultation from a No7 advisor at Boots store.

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