Isetan Mitsukoshi Group to Open New Specialty Store ISETAN The Japan Store Kuala Lumpur in Malaysia, Introducing Genuine Japanese Quality, Lifestyles and Aesthetics

General Press Releases Monday August 29, 2016 15:00
TOKYO--29 Aug--Kyodo JBN-AsiaNet/InfoQuest
The Isetan Mitsukoshi Group, supported by the government-financed Cool Japan Fund Inc., will open a new specialty store, "ISETAN The Japan Store Kuala Lumpur," in Malaysia at the end of October 2016.

As global interest in Japan continues to grow, we are pleased to introduce Japanese history, culture, technology, diversity and lifestyle designs. The new store will deliver Japanese lifestyles and aesthetics to customers. We will bring not only the best of Japan, but authentic Japanese experiences as well.

(5 Images: http://prw.kyodonews.jp/opn/release/201608263665/ )
The store will have six floors introducing high-quality products, experiences and services:
LGF: New dining style based on authentic Japanese tastes and technologies --   groceries, sake, beer & whisky, Japanese and Western sweets and green tea, delicatessen, eat-in dining space, fresh foods, etc.
GF:   Fashion, art, technology and Japan's rich diversity are expressed
1F:   Japan's fashion culture, a melting pot of unique combinations
2F:   A collection of products featuring unique Japanese materials and technology to enhance beautiful, healthy lifestyles
3F:   Experience Japanese culture -- bookstore, culture academy, photo lounge, etc.
4F:   Restaurant floor featuring authentic Japanese cuisine opening in January 2017
Comment by Hiroshi Ohnishi, President and CEO:

"We will introduce Japan's exceptional products, experiences and services to the world. In 2011, Japan's Ministry of Economy, Trade and Industry (METI) launched "Cool Japan," a program promoting the introduction of regional products, fashion and other content to the world. In this context, the Isetan Mitsukoshi Group has promoted the "JAPAN SENSES" campaign, introducing to our customers remarkable traditional crafts from all over Japan, styling them with a newborn originality. Now, to more clearly convey the spirit of "Cool Japan," we are ready to show the world the exceptional craftsmanship Japan is proud to offer at the fully renovated LOT 10 in Kuala Lumpur, supported by Cool Japan Fund Inc."

Store Overview:
Store name: ISETAN The Japan Store Kuala Lumpur
Company:     Isetan Cool Japan Department Store SDN. BHD.
Store location: LOT 10 Shopping Centre, 50 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia
Store size:     Approximately 11,000 m2
Original press release (English):
http://pdf.irpocket.com/C3099/xoy0/i7rK/g0ec.pdf
The Japan Store website: http://thejapanstore.mistore.jp/
Corporate website: http://www.imhds.co.jp/english/
Source: Isetan Mitsukoshi Holdings Ltd.
AsiaNet 65489

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