Canterburys top tips to maximize your run

General Press Releases Monday March 13, 2017 16:07
Bangkok--13 Mar--Star PR

Thais are becoming increasingly fitness-conscious, with many Thais having a regular fitness regimen. This is evident in the soaring number of fitness centers and the ever-growing sportswear market, which is expected to reach 15billion baht in sales by 2020 . One of the most common forms of exercise in Thailand is running, with over 30 organized runs coming up this year. As people around the nation prepare and train for the upcoming races, Canterbury, a leading sports brand with over a century of experience making stylish, crafted products that are built to last, presents best practice tips to maximize running performance.

Own your endurance

Serious runners look for ways to build their endurance and increase mileage while limiting the risk of injury. The simplest way is to consistently work on cardiovascular activities; however, there are risks of runners overworking their bodies, making them more prone to injuries. By including and alternating strength training, swimming, and biking into workout routines, individuals can improve their cardio without stressing a singular area.

Use your energy efficiently

Runners want to make sure they're expending energy efficiently, and appropriate muscle usage plays an important part into how much energy we conserve. Overusing muscles can produce excess amounts of lactic acid which wastes energy. With constant compression in key zones, such as hamstrings and calf muscles, you can optimize your running performance. Canterbury's Compression range, newly introduced to Thailand, provides constant compression which reduces muscle oscillation by up to 50%, resulting in higher removal of lactic acid, reduced energy consumption and improved output, muscle endurance and strength.

Tame the heat!

Body temperature regulation, especially in Thailand's tropical climate, is a challenge for runners who want to ensure they're expending energy efficiently. Canterbury's Control gear is specifically engineered to optimise training performance through innovative materials that allow accurate body temperature regulation and a membrane like fit – acting almost as a second skin. This fit allows an increase in core stability and improves the amount of accurate muscular feedback. Additionally, their moisture-wicking property keeps training gear breathable, allowing the body's natural temperature regulators to work properly. This also prevents clothing from chafing the skin.

"Canterbury recognizes that running is a growing trend in Thailand, with more Thais looking for ways to improve their performance. Having the right type of sportswear helps runners expend energy efficiently which results in improved muscle endurance. Canterbury's compression range and control gear both target key areas allowing runners to boost their performance," said Mark Bennett, Managing Director, Silver Fern Holding Ltd., the exclusive distributor of Canterbury.

Canterbury launched their flagship store in Thailand this February. Consumers can shop online at and find the latest Canterbury collections at EmQuartier in the Q Stadium on Level M, and in the lifestyle section of EmQuartier on Level 2, as well as on the first floor of Phayathai Building.

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