Total and BWF Extend Partnership Until 2021

General Press Releases Tuesday March 21, 2017 09:55
SINGAPORE--21 Mar--PRNewswire/InfoQuest
Following the completion of a landmark three-year partnership, Total and the Badminton World Federation (BWF) recently announced a three-year extension of the partnership until 2021.
http://photos.prnasia.com/prnvar/20170320/8521701824
Caption: Total, a Title Sponsor of BWF Major Events
http://photos.prnasia.com/prnvar/20170320/8521701824LOGO

Through the extended partnership, brokered by Infront Sports & Media, Total will continue as the Title Sponsor and the Official Energy Partner for all BWF Major Events (TOTAL BWF Sudirman Cup, TOTAL BWF Thomas and Uber Cup Finals, TOTAL BWF World Championships).

"We are extremely proud of the success we have had with BWF in the last three years. BWF has been extremely supportive in seamlessly integrating Total as part of the badminton circle. Most importantly, the partnership has helped to strengthen Total's presence in Asia Pacific and the Middle East," said Francois Dehodencq, Senior Vice President, Total Marketing & Services Asia Pacific & Middle East.

Mr. Dehodencq added that Total is committed to working with BWF to inject more energy to the sport and providing strong support in promoting the events to its global audiences.

Stephane Lagrue, Specialties Vice President, Total Marketing & Services Asia Pacific & Middle East added, "TOTAL and BWF share this sense of agility, performance and stamina. This partnership has already helped us to strengthen our brand awareness in the region".

Commenting on this important milestone, BWF President Poul-Erik Høyer said: "BWF is pleased to extend our partnership with Total. Such continuity augurs well for our Major Events brand and we look forward to another three years of mutual success and development as we build badminton together."

Total is successfully expanding its branding activities beyond the traditional motoring arena due to common characteristics between its key products such as the TOTAL QUARTZ lubricants and badminton -- powerful performance, technologically advanced precision, and endurance.

Total will play an active role in creating awareness and hype for the newly announced BWF tournaments in Thailand (TOTAL BWF Thomas & Uber Cup Finals 2018, Bangkok), China (TOTAL BWF World Championships 2018, Nanjing and TOTAL BWF Sudirman Cup 2019, Nanning), and Switzerland (TOTAL BWF World Championships 2019, Basel).

Press contact:
Red Agency Singapore for Total
Jeffrey Goh
+65 6317 6600
jeffrey.goh@redagency.asia
About BWF

BWF is the international governing body of the sport of badminton, recognised by the International Olympic Committee. It is the successor organisation to the International Badminton Federation (IBF) which was founded on 5 July, 1934. The IBF was rechristened the Badminton World Federation in 2006.

The purpose and objectives of BWF include regulating, promoting, developing and popularising the sport of badminton throughout the world and organising, conducting and presenting international events at the highest level.

The BWF's vision is to make badminton a leading global sport accessible to all -- giving every child a chance to play for life. Its mission is to lead and inspire all stakeholders; to deliver entertainment through exciting events to drive fan experience, and to create innovative, impactful and sustainable development initiatives.

The Badminton World Federation (BWF) has its headquarters in Kuala Lumpur, Malaysia, with 187 member associations worldwide.
Poul-Erik Hoyer is the BWF President and Thomas Lund is the BWF Secretary General.
Websites: www.bwfbadminton.com and www.bwfcorporate.com
About Total

Total is a global integrated energy producer and provider, a leading international oil and gas company, and the world's second-ranked solar energy operator with SunPower. Our 96,000 employees are committed to better energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible. As a responsible corporate citizen, we focus on ensuring that our operations in more than 130 countries worldwide consistently deliver economic, social and environmental benefits.

Websites: www.total.com / www.lubricants.total.com
About Total in Asia Pacific-Middle East

The Marketing and Services branch for Asia Pacific-Middle East is headquartered in Singapore. Employing over 4,600 employees and present in 42 countries, our teams are driven by innovation and growth bringing to our customers a wide range of products and services including retail networks, lubricants, LPG, special fluids, aviation and transport fuels.

Key Visual
http://photos.prnasia.com/prnh/20170320/8521701824
Video:
https://www.sendspace.com/file/s4z23p
Photo - http://photos.prnasia.com/prnh/20170320/8521701824
Logo - http://photos.prnasia.com/prnh/20170320/8521701824LOGO

Latest Press Release

Ceramics trade fair held in Yingxian County, Shanxi Province

Shanxi Shuozhou Ceramic Import and Export Fair has recently been held in Yingxian County, north China's Shanxi Province. At the fair, participants reached intentions of cooperation on 20 investment projects. Among them, eight projects with a total...

Photo Release: CP Vietnam unites to reduce litters for the Earth Day 2019.

Mr.Worawit Arunraksa, Assistant Vice President Corporate Social Responsibility & Sustainable Development (CSR&SD) of C.P. Vietnam Corporation Company Limited (CP Vietnam) led employees to join in the campaign for litter reduction to mark the...

Special Combo Set at WXYZ Bar, Aloft Bangkok Sukhumvit 11

Because great things come in pairs, WXYZ Bar at Aloft Bangkok - Sukhumvit 11 is happy to introduce the best food and drink special combo set pairing! Enjoy our signature western dishes such as Aloft Burger, Fish & Chips, Pizza: Margherita, Peperoni...

Tongwei Group Donated PV Power Station for Depopulated Zone of Tibetan Plateau

On April 17, a donation ceremony, titled "To illumine depopulated zone and protect Yangtze River--Tongwei Group is committed", was successfully held at the Yangtze Source Ecological Protection Station. Ten sets of photovoltaic power generator units were...

Double podiums for Sandy Kraokaew Stuvik in Sepang

The first round of the Thailand Super Series took place on April 19-21st of April at the famous Sepang International Circuit in Malaysia. Sandy Kraokaew Stuvik teams up with Hong Kong driver Shaun Thong in the Audi R8 GT3 Ultra by B-Quik Racing. The duo...

Related Topics