General Press Releases Friday March 31, 2017 16:20
Bangkok--31 Mar--Spark Communications
Taking inspiration from the grace, beauty and elegance of its iconic swan, Swarovski presents a collection which celebrates the motif through a modern and fashionable take.

Nathalie Colin commented: "For decades the swan has been the perfect symbol to represent the Swarovski brand. This icon of femininity has a lot of personality – just like Swarovski jewelry. As such, I like to use this as a design element in the jewelry collection. A timeless and very chic motif for every occasion: more classic in a shimmering gold shade and clear Swarovski crystal, daring and edgy in black – it's my favorite symbol and is the focus of this collection"

Swarovski invited style icon Margaret Zhang to capture the collection in a bold photo story featuring contrasting light and dark motifs.
Style icon Margaret Zhang takes cues from ballet in her daring photo story, which examines the striking juxtaposition between black and white, Swan Lake and Black Swan, and apex and abyss.

The striking shots highlight delicate pieces that can be worn every day, such as the Swan mini pierced earrings which bring a discreet touch of sparkle to any outfit. For fashion-forward flair, the versatile Iconic Swan pierced earring jacket feature rose gold tones and shimmering Pointiage® crystal. Both strikingly modern and exquisitely feminine, they can be worn alone for timelessly elegant look or with Swarovski Crystal Pearl earring jackets for a more edgy look.

Putting a so-now spin on its signature sparkle, Swarovski presents a decidedly modern take on easy-chic pieces that make women feel brilliant, more confident and radiant, each moment of every day.

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