Introducing Liv Tyler as the Face of Triumph Essence

General Press Releases Wednesday April 12, 2017 15:16
ZURICH--12 Apr--PRNewswire/InfoQuest
A perfect fit in Seduction and Style

Triumph announces Actress, Liv Tyler as the face of Triumph Essence for its global campaign this Autumn Winter 2017. Celebrating female sensuality and body confidence, the new campaign has been photographed by legendary fashion photographer, Rankin, which marks an exciting new direction for the Triumph Essence brand.

(Photo: http://mma.prnewswire.com/media/487828/Liv_Tyler_Triumph_Essence.jpg )

Chic, elegant and seductive, Triumph Essence offers lingerie that makes a statement and works perfectly with every modern woman's stylish wardrobe. This season the premium line takes on the glamourous theme of 'Opulent Art Nouveau' and features delicate and intimate styles which Liv will showcase, crafted in velvet embellished mesh, Leavers lace and luxurious silk satin.

Suzanne McKenna, Global Head of Brand, Triumph: "Liv Tyler encapsulates everything synonymous with Triumph Essence. Beautiful, elegant and exuding female confidence. She truly is a modern woman in every sense, a mother and actress with a fierce sense of femininity that women across the world can relate to. It is her genuine spirit that translates into our new campaign and we are thrilled to be working with her."

Liv Tyler Comments: "I am so honoured to be working with Triumph, a brand I have known and admired for so many years. It has such history! The Triumph Essence collection is really special and has both a playful, feminine and chic style, which I love. I can't wait to see it launch later this year."

The Triumph Essence campaign will be seen in print, online and in retail from October 2017 and follows the launch of the recent global Triumph brand campaign, 'Find the One for Every You' also shot by Rankin, who adds: 'Liv is such a natural beauty and this campaign was such an easy shoot. Her timeless elegance and Hollywood glamour is what we have managed to capture.'

Triumph International is one of the world's largest intimate apparel companies with 2,000 stores and 40,000 wholesale customers worldwide. Its global distribution spans 120 countries and its online presence features an innovative, bespoke Find the One hub. Since 1886, Triumph has been crafting lingerie that makes women look and feel their best. For over 130 years the brand has been a fit specialist and expert in creating feminine designs and innovative products for all occasions, shapes and sizes. In 2017, Triumph aims to help 3.5 million women 'Find The One' - the right bra for them. TRIUMPH is a registered trademark of the Triumph Firm Group.

Source: Triumph

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