Central Group joins hands with partners in all segments to organize The Greatest Grand Sale 2017

General Press Releases Thursday May 25, 2017 16:52
Bangkok--25 May--Central Pattana

Investing 400 million baht to support the Tourism Authority of Thailand's policy to help make Thailand the shopping & dining destination in Asia during the mid-year salesUp to 80% in discounts on popular brands, latest trends in fashion, home appliances, sports equipment, stationery and office supplies, and enjoy collecting millions of The 1 Card points (up to 5 million points)1st June-16th July at 66 branches of Central shopping centers nationwide and Central Online

The Central Group is joining hands with its subsidiaries and business partners to launch 'The Greatest Grand Sale 2017' campaign to help support the Tourism Authority of Thailand (TAT) policy of promoting Thailand as the shopping and dining destination in Asia during the mid-year sales. CPN is investing 400 million baht and using targeted marketing of locals and tourists in all age groups ('Generation Marketing') throughout Thailand. Up to 80% in discounts and millions of The 1 Card points (up to 5 million points) will be on offer from 1st June-16th July 2017 at 66 branches of Central shopping centers nationwide and Central Online.

Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of CPN said: "The overall economy in the third quarter should grow further as seen from the recovery signs in domestic spending and tourism, which are still strong, with the support of the TAT campaign aimed at promoting Thailand as the shopping destination in Asia. Being a land of arts and culture overflowing with delicious food and fruit gives a great advantage to Thailand. Bangkok has recently been ranked the best city for street food and Thailand is a hub for all local and international brands from around the world. June-July is the travel season for Chinese tourists and this will help to increase the tourism figures in Thailand. The number of Russian tourists is predicted to grow further. This shows a bright future for both retail businesses and the tourism sector."

"Therefore, the Central Group as the leader of retail, is to join hands with our subsidiaries and all partners at 66 branches nationwide, with over 10,000 product brands at stores offering up to 80% in discounts on fashion and lifestyle items, restaurants, home appliances, sports equipment, stationary and office supplies etc. Central shopping centers have established themself as a lifestyle center for the new generation under the concept of 'Destination for All'. This year, the company is implementing a 'Generation Marketing' strategy to target people at all age groups based on a variety of products and services offered by the Central Group. We aim to enhance the shopping experience with promotions, quality products and reasonable prices. The coolest highlight is our photography exhibition capturing the happiness of people when they shop for their favorite items and eat their favorite food at good prices. The photographs were taken by well-known photographer Tada Warich. It is expected that this campaign will help to boost our sales volume and increase customer traffic at the shopping centers by 30%," Dr. Nattakit added.

Special promotions to be offered at CentralWorld, CentralPlaza and CentralFestival are such as the chance to win a total of 5,000,000 points on The 1 Card for every 1,000 baht and over spent at CPN shopping centers. Get free a limited edition CPN x Lee Cooper TOTE bag when spending 7,500 baht and over. Enjoy the activities: 'Seven Days' Special', flash sales on the first 7 days of the campaign and 'Happy Shopping – Exchange the Bill with Superstars' in which customers at our shopping centers will be approached and surprised by our young celebrities. The holders of Central The 1 Credit Card, MasterCard credit cards, Aeon credit cards, Thai Life Cards and customers of Toyota cars, The Government Savings Bank, Thanachat Bank Credit Card and Kasikorn Credit Card holders are entitled to further additional promotions and privileges.

Ms. Piyawan Leelasompop, Vice President of Marketing at Central Department Store said: "Central Department Store will present a special campaign by connecting via online and offline channels seamlessly, which will lead to 24 hour non-stop shopping through 22 branches of CPN shopping centers and ZEN as well as www.central.co.th. Enjoy up to 70% in discounts on selected items of popular brands, up to 15% at Beauty Gallery (only from Friday-Sunday) and 12.5% additional discounts when paying with The 1 Card points. Receive up to 25% in additional discounts from Central The 1 Credit Card when using your points equal to two times the spending amount and shopping through www.central.co.th with the same offers (such as up to 70% in discounts on some selections of goods of over 3,000 brands) from 1st-27th June 2017."

Mr. Anawat Sangkhasap, Vice President of Marketing at Robinson Department Store plc said: "Robinson is joining the grand mid-year sales event in "The Greatest Grand Sale" campaign, offering up to 70% in discounts from every department and every floor of the shopping center, exclusively for Robinson customers! There is a chance to own a Toyota Yaris (3 prizes), with a total value of 1.7 million baht from 5th June-10th July 2017 at all branches of Robinson Department Stores and Robinson Lifestyle.

Ms. Pattaraporn Penprapat, Deputy Managing Director for Marketing and Public Relations, Central Food Retail said: "For this year' campaign, the company is offering up to 50% in discounts on consumer goods. Get 5% cash back when spending 1,500 baht per receipt and paying with Central The 1 Credit Card. For our special offer running from now until 13th June 2017, spend 7,500 baht and over in total and get an additional 250 baht cash back! For the Samsung TGIF promotion, spend 1,000 baht while paying only 100 baht on Fridays 2nd and 9th June. For more information on the branches participating in this promotion, please visit the Facebook page of Tops Thailand. In addition, spend 400 baht per receipt on products in Tops Home Fair from now until 27th June 2017 and get a chance to win prizes such as a gold necklace and a Tops Gift Card (45 prizes in total), with a total value of over 200,000 baht or spend 700 baht per receipt from 14th June-11th July 2017 and get a chance to win a Samsung Galaxy S8+ (50 prizes) and a Tops Gift Card worth 2,000 baht (250 prizes), with a total value of over 2 million baht."

Experience "The Greatest Grand Sale 2017", one of the best shopping&dining destinations in Asia for mid-year sales. See the wide range of products available on sale at our 66 shopping centers: CentralWorld, CentralPlaza, CentralFestival, ZEN and Robinson nationwide as well as Tops, SuperSports, Power Buy, B2S and Central Online from 1st June-16th July 2017

Note:The Central Group's 13 businesses include shopping centers by Central Pattana Plc (CentralWorld-CentralPlaza-CentralFestival), Central Department Store and ZEN, Robinson Department Store, SuperSports, Tops, Power Buy, Central Online ,Office Mate, B2S, Central Marketing Group, Centara Hotel, Central Restaurant Group and The 1 Card.


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