78% Thai consumers rate #Health as most important cooking oil factor: Bertolli Thailand Survey

General Press Releases Monday July 3, 2017 12:10
Bangkok--3 Jul--Hill & Knowlton

Bertolli Thailand, the world's number one olive oil brand, today released results of a Thai consumer perception survey, to discover attitudes towards olive oil, cooking oil trends and critical factors that drive purchase. The results indicate that Thai consumers rate health properties of cooking oils as a crucial prerequisite of usage, as well as highlighting a growing interest in the use of olive oil for Thai cooking.

The survey was conducted via the Bertolli Thailand Facebook page, based on 100 Thai respondents aged 18 to 65. Results revealed that the most commonly utilized cooking oil by the respondent or their family, was palm oil at 25%, followed by vegetable oil at 21.9% and newcomer, olive oil in third place, with 18.8%. The highest percentage said they use this favorite type of oil because they believe it to be healthy (36.5%), followed by 25% saying the reason behind their cooking oil usage was because they had "always used the same one," indicating routine playing a role in cooking habits.

A strong health focus was revealed within the survey findings and repeated throughout, with 54.2% of respondents saying they had eaten olive oil previously for health reasons, and 78.7% saying that the 'health benefits' of olive oil would be the most likely reason to persuade them to switch cooking oils. When quizzed if they would purchase a particular oil because it was healthier than other oils, a resounding 51.6% said "yes, healthy food is important to them." Interestingly, only 1.1% said oil taste is more important than health.

In terms of using olive oil with Thai food, an area Bertolli Thailand addresses with their Classico and Extra light olive oils which are suited for stir-frying and deep-frying, the highest percentage of people (59.4%) said olive oil can be used to cook local Thai cuisine. Followed by 20.8% saying they'd never tried, but only 3.1% saying olive oil cannot cook Thai dishes.

One stimulating finding was regarding the re-use of cooking oils in Thai households. It was almost an equal split between the 43.8% of respondents that said they never reuse any oils, because it's bad – and the 44.8% who said they 'sometimes' re-used oil. In fact, Bertolli Thailand says that olive oil can be re-used two to three times, per the food and ingredients and if you strain after each usage.

With the Thai market positioned as the 2017 number one market for Bertolli in Southeast Asia, analysis of Thai people's cooking oil perceptions is an imperative approach by the country's largest brand, to make sure they are addressing Thailand's trends and tastes.

"For Bertolli Thailand it's important that we truly understand our Thai consumers, and see what is important for them when buying and using a cooking oil. It's encouraging to see that 'health' has become a key trigger point for oil usage and we are proud to have a product that supports this with health benefits such as lowering LDL cholesterol levels and minimizing the risk of heart disease," says Mr. Guy Munz-Jones, Managing Director Asia Pacific, Bertolli Global. "We are additionally happy to see that many Thai consumers know that Olive oil blends seamlessly with all Thai cooking and cuisines."

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