Midea to Exhibit Friendly Designs and Integrated Kitchen Solutions at IFA 2017

General Press Releases Monday September 4, 2017 08:18
BERLIN--4 Sep--PRNewswire/InfoQuest

Leading consumer appliances manufacturer Midea will be showcasing its latest dishwashers, kitchen ranges and a wide range of built-in kitchen units at IFA 2017, the world's leading trade fair for consumer electronics and home appliances, which will be held from September 1 - 6 at the Messe Berlin International Exhibition Center. Midea will be at stand No. 108 in Hall 5.1.

Midea's new generation of dishwashers have been developed to provide the best solutions for different kitchen needs. The centerpiece of Midea's dishwasher line is the WQP12-9501, world's first drawer dishwasher applied with full stainless steel liner. It has two drawers that requires less than 7 liters (1.85 US gallons) of water per cycle. It's highly energy efficient with a power consumption of less than 9.353kWh. Both drawers can fully operate independently for small load washes and quick turnaround of dishes.

The new Midea FlexCeramic hob is a revolutionary product offering a flexible cooking experience. A seamless stream of heating power assures continuous heating with no temperature fluctuation. The precise power control and preset auto cook programs can fry, grill, simmer and keep warm effortlessly with one touch.

Midea will also bring its built-in kitchen units and solutions that enable customizable special arrangements for any kitchen. The full range of built-in kitchen appliances including dishwashers, ovens and warming drawers can integrate into any space in horizontal, vertical or T-shaped styles.

"Midea's previous trips to IFA have proven to be very fruitful; it's a great platform to present new technologies and products," said Shafei Song, Director of Marketing, Overseas Sales & Marketing Department of Midea's Kitchen Appliances Division. "This year we're bringing our technologies that will make life easier and smarter in designs that can fit conveniently in any kitchen around the world."

About Midea Kitchen Appliance Division

Midea Kitchen Appliance Division is affiliated to Midea Group, one of the largest household appliance manufacturers in China. Founded in 1968, Midea is one of the world's largest kitchen appliance suppliers with annual sales revenue exceeding US$ 2.7 billion, and is the world's No. 1 microwave oven and No. 3 dishwasher manufacturer. It operates three production bases and two R&D centers in China in addition to a production base in Belarus and an R&D center in Bologna, Italy.


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