MR PORTER Launches Second Pioneering Partnership And Collaboration With Matthew Vaughn For Kingsman: The Golden Circle

General Press Releases Thursday September 7, 2017 15:03
LONDON--7 Sep--PRNewswire/InfoQuest

MR PORTER the award-winning online destination for men's style, and acclaimed filmmaker Mr Matthew Vaughn, are pleased to launch a second "costume to collection" collaboration of menswear label, Kingsman, developed and inspired by the upcoming 20th Century Fox film, Kingsman: The Golden Circle in theatres from 22 September.

This is the second "costume to collection" partnership between MR PORTER, Mr Matthew Vaughn and award-wining costume designer Ms Arianne Phillips following the successful creation and launch of Kingsman for the original 2015 film Kingsman: The Secret Service.

Kingsman: The Secret Service introduced the world to Kingsman - an independent, international intelligence agency operating at the highest level of discretion, whose ultimate goal is to keep the world safe. In Kingsman: The Golden Circle, our heroes face a new challenge. When their headquarters are destroyed and the world is held hostage, their journey leads them to the discovery of an allied spy organisation in the US called Statesman, dating back to the day they were both founded. In a new adventure that tests their agents' strength and wits to the limit, these two elite secret organisations band together to defeat a ruthless common enemy, in order to save the world. Kingsman: The Golden Circle stars original cast members Messrs Colin Firth, Taron Egerton and Mark Strong, and introduces new cast members Mr Jeff Bridges, Mr Channing Tatum, Mr Pedro Pascal, Sir Elton John, Ms Halle Berry and Ms Julianne Moore.

From Costume to Collection 2.0 - The entire luxury menswear collection, which features throughout the film, launches globally on MR PORTER on September 7th and includes many of the original Kingsman categories and partner brands. These core pieces include: Kingsman original tailoring; Turnbull & Asser shirting; Cutler And Gross eyewear; George Cleverley shoes; Drake's ties and pocket squares; Mackintosh outerwear; Swaine Adeney Brigg umbrellas; Conway Stewart writing instruments; and Deakin& Francis cufflinks and small accessories.

Similarly, with the introduction of new characters and plots lines in Kingsman: The Golden Circle, MR PORTER will launch with a new set of "costume to collection" pieces and partner brands: Tag Heuer timepieces; adidas sneakers; Hunter Boots wellingtons; Stetson hats; Golden Bear varsity jackets; Jean Shop denim and western shirting; Mister Freedom outerwear; Rocky Mountain Featherbed winter jackets; Todd Snyder sweatshirts and pant; Higgs & Crick glass decanters; and The Perfumer's Story by Azzi Glasser fragrance.

The inspiration for the collections come from the sartorial details within the two film's scripts – in Kingsman: The Golden Circle, a traditional smoking jacket is updated in an orange velvet, along with a modernised take on Western shirts from both Turnbull & Asser and Jean Shop. In Kingsman: The Secret Service and Kingsman: The Golden Circle, the clothing is as integral to the world of the characters as the cars and the gadgets. Mr Vaughn, through the support of Ms Phillips and MR PORTER, continues to build upon a product range that is both a distinctive part of his film's language and an easily translatable collection for the modern gentleman.

Notably since launch, Kingsman has become one of MR PORTER's top selling luxury brands. This latest "costume to collection" range of Kingsman is the seventh commercial season since debuting in January 2015.

Mr Matthew Vaughn, Director, says: "After watching Risky Business as a teenager, all I wanted was a pair of Wayfarer sunglasses - then Top Gun came along and it had to be the aviators. The power of film to set trends is immense and Kingsman was the perfect opportunity to create my own label inspired by a movie. But it could only work if I had the right partner to help launch the Kingsman collection, and MR PORTER was the obvious choice."

Mr Toby Bateman, Managing Director, MR PORTER, says: "Kingsman has become one of MR PORTER's top performing luxury brands, seven fashion seasons into its development and launch, and it sits naturally alongside the calibre of our 400-plus designer and lifestyle brands.   We couldn't have imagined its blockbuster success, and we're thrilled to be working with Matthew Vaughn and Arianne Phillips again on an even more diverse, and wearable collection for Kingsman: The Golden Circle, available exclusively on MR PORTER."

Ms Arianne Phillips, Costume Designer, says: "I'm thrilled to say that the Kingsman 'costume to collection' partnership with MR PORTER continues to be the gold standard within the industry - an uncompromised, visionary and authentic effort in film merchandising, in which we're not only able to buy into the world of these characters, but also invest in some of the most qualitative and contemporary menswear available globally. Our next installment brings us to Kingsman: The Golden Circle, where we continue our bespoke narrative with our elite British spies and also introduces a new set of characters to expand the Kingsman 'costume to collection'. With our new characters and story line, I was allowed to explore new avenues with the costumes particularly with the Western influence of the Statesman characters. Not only have we established Kingsman as a legitimate menswear brand, but with each new film, we have more and more opportunities to grow the collection in boundless, and organic ways."

MR PORTER will debut the new "costume to collection" range alongside dedicated Kingsman issues of TheJournal, its weekly shoppable digital magazine, and The Post, its broadsheet bimonthly newspaper.

MR PORTER will also open the world's first Kingsman shop in London on 8 September, housed within 300-year-old wine merchant Berry Bros. & Rudd.   The standalone shop at Berry Bros. & Rudd plays an integral setting within the plot of Kingsman: The Golden Circle, where customers and fans can shop the collection in a physical retail space, and enter a Kingsman setting, plucked straight from the new film.

A shop opening event will be held in London the night of 7 September; that evening in NYC, MR PORTER will also host an exclusive screening of Arianne Phillips: Dressing The Part, a MR PORTER documentary film celebrating the work of the award-winning costume designer and stylist.

To learn more about the new "costume to collection" range and view the Kingsman content hub on MR PORTER, visit the following link: mrporter.com/en-us/campaigns/kingsman-the-golden-circle.
Photo - https://mma.prnewswire.com/media/552157/Kingsman_MR_PORTER.jpg

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