Traditional Chinese Medicine Brand GuangYuYuan to make Global Debut at Paris Fashion Week

General Press Releases Thursday September 28, 2017 08:00
BEIJING--28 Sep--PRNewswire/InfoQuest
China's oldest TCM brand to sponsor rising fashion star in unprecedented collaboration with tech giant Tencent
  • Oldest TCM brand in China, with a history of nearly 500 years
  • Guo Jiaxue, Chairman of the Board of GuangYuYuan: "Very few companies in the world boast a heritage as long as ours. For GuangYuYuan, the preservation of traditional culture and encouraging innovation are two of the pillars our company is built on."
The oldest of the "Big 4" Traditional Chinese Medicine brands, GuangYuYuan, will be making its global debut at Paris Fashion Week on 1 October 2017.
Chinese designer Big-King sketches a GuangYuYuan inspired design for his Paris Fashion Week Debut

At an event organized by tech giant Tencent, during the finale of the biannual international "Big 4" fashion weeks, GuangYuYuan will sponsor an innovative runway show by up-and-coming Chinese designer Liu Qing, known as Big-King, in what will be his first Paris runway show.

Guo Jiaxue, Chairman of the Board of GuangYuYuan Chinese Herbal Medicine Co., Ltd. explained the motivation behind this unique collaboration: "Very few companies in the world boast a heritage as long as ours. For GuangYuYuan, the preservation of traditional culture and encouraging innovation are two pillars our company is built on. We are excited to see how Big-King is able to incorporate distinctly Chinese elements into his designs, as well as elements that reflect our own history of nearly 500 years."

The GuangYuYuan-sponsored show received special permission to be held in the magnificent Musee Jacquemart-Andre, the first runway Paris Fashion Week show ever held in the museum. GuangYuYuan will have highlights from its brand culture and design aesthetics on display during its Paris debut.

About GuangYuYuan

GuangYuYuan was founded in 1541. In 2003 it was acquired by a leading Chinese pharmaceutical conglomerate, Xi'an Dongsheng Group, and is listed on the Shanghai Stock Exchange under the name GuangYuYuan Chinese Herbal Medicine Co. Ltd., stock number 600771. In 2006, GuangYuYuan was honored by the Chinese Ministry of Commerce, receiving its "Time-Honored Brand" appellation. Two of GuangYuYuan's oldest products, GuilingJi and Dingkun Dan, have been declared to be part of China's intangible cultural heritage and their formulas have been named national secrets.

Website: www.guangyuyuan.cn
Photo - https://photos.prnasia.com/prnh/20170922/1949262-1

Latest Press Release

Taisho-Tei rolls out a parade of great value ramen and donburi

If you happen to be at IMPACT Muang Thong Thani, don't miss a chance to try delicious ramen with four options of flavorful soup base and other scrumptious Japanese dishes at Taisho-Tei . The restaurant has recently rolled out a special menu featuring...

SWEET SUMMER MANGO MOMENTS TREATS FOR TEA + A SENSORIAL SPA AT LE MERIDIEN BANGKOK

Calling all mango lovers! Mango Afternoon Tea Treat + SPA Moments is back by popular demand! Make the most of high season for the sweetest + smoothest mangoes to elevate your afternoon tea experience at Latitude 13, and rejuvenate mind, body and soul at...

The 43rd CIFF concludes after hosting some 300,000 professional visitors

The 43rd China International Furniture Fair (Guangzhou) (CIFF), viewed by industry watchers as having been a great success, concluded on March 31. The fair was held in two phases, from March 18 to 21 and from March 28 to 31, bringing together 4,344...

Photo Release: Anantara Donates Over THB 1.8 Million to the Princess Sirindhorn Craniofacial Center at Chulalongkorn Hospital

Anantara Donates Over THB 1.8 Million to the Princess Sirindhorn Craniofacial Center at Chulalongkorn Hospital Anantara Hotels and Resorts recently donated over THB 1.8 million to the Princess Sirindhorn Craniofacial Center at King Chulalongkorn Memorial...

The 43rd CIFF features wider diversification of exhibits and upgraded services

The 43rd China International Furniture Fair (Guangzhou) (CIFF), which was held in two segments, took place in Pazhou, a subdistrict of Haizhu in southeastern Guangzhou, from March 18 to 21 and from March 28 to 31. At the 760,000-square meter event, over...

Related Topics