SWAROVSKI REMIX COLLECTION FASHION TRUCK, ASIA’S FIRST SWAROVSKI-CRYSTALLIZED FASHION VEHICLE, GIVES BRILLIANT SPARKLE ACROSS BANGKOK

Friday 29 September 2017 13:55
The Swarovski Remix Collection Fashion Truck at Central World

Global jewelry brand Swarovski presented The Swarovski Remix Collection Fashion Truck, Asia's first-ever crystallized vehicle, setting out to dazzle Bangkok landmarks. Since early September, the Swarovski truck had traveled to five popular locations to help fashionable ladies explore and embrace the many facets of their personality with the new Swarovski Remix Collection.

The Swarovski Remix Collection Fashion Truck is decked out with Swarovski micro crystals. The brilliant crystals used to decorate this truck are made from over 30 metres of Swarovski Crystal Fabric. The eye-catching and innovative material consists of a carrier fabric that is completely covered by millions of tiny cut and round crystals.

The truck perfectly encapsulates Swarovski's dedication in bringing fashion-forward and exciting activities to the Thai fans. The truck design is inspired by the innovative Swarovski Remix Collection; the latest collection that redefines the jewelry rules and gives opportunities for everyone to express their own styles in limitless ways with the magnetic clasps. The Swarovski Remix Collection allows the modern Swarovski women the freedom to create new, different and endless versatile looks. The crystallized open vehicle is equipped with styling corners so you can express your style instantly, whether you're a rocker at heart or femme romantic, timeless woman or ultra-glam fashionista, everyone can make their everyday sparkle with a simple click. All four looks are also represented by Karlie Kloss, Swarovski's brand ambassador, to provide inspiration to the modern woman; creating on-trend and limitless looks.

Pu Praya Lundberg, Thailand's Friend of Swarovski, visited the Swarovski Remix Collection Fashion Truck on the launch date and said, "Swarovski knows how to perfectly embody what it means to be a modern and multi-faceted woman. These accessories are great ways to help women elevate their everyday look with versatile pieces. The new Swarovski Remix collection allows women to embrace their personal style in unlimited ways and shine a little bit brighter, no matter what the occasion is."

Other fringe activities that traveled along with The Swarovski Remix Truck are styling corners, crystal tattoos, photo booth, crystal manicures and DJ booth. Following the launch at Central World, the crystalized truck had made its sparkling way across top destinations Bangkok i.e. Arena 10, Sathorn Square, United Center building, and ABAC University. The truck truly highlights Swarovski's expertise and craftsmanship to provide quality and creativity through contemporary designs.

Swarovski's Remix Collection invites the multifaceted woman on a boundlessly brilliant journey of self-expression for the seasons ahead. With beautiful strands and limitless combinations that allow her to perfectly embody different moods, attitudes and styles, the Remix Collection will add irresistible shine to her every day.

Each brilliant Remix strand retails at THB 3,490 and the Remix Collection is now available in every Swarovski boutiques.