eq : iq Introduces #Winter 2017 Collection

General Press Releases Tuesday November 28, 2017 15:55
Bangkok--28 Nov--Maxima Consultants

eq:iq, the lifestyle concept fashion brand from Hong Kong, drives to #livefortoday for Autumn/Winter 2017 collection, looking to nature for inspiration, and gives birth to a trendy, easy-to-wear collection that had us rethink fashion and reconnect with the digital-savvy #millennial. The new collection for clothing is now available at Paragon and the Emporium, for footwear at women's shoes section at Central Chidlom, Paragon, the Emporium, Central Ladprao and Zen. For more details, please call at Tel 02-746-5057.


This season's rouge series looks to the dark romanticism of punk with classic primary levels of red, offering a monochromatic styling in-deep rich tone. Streetwear-inspired slogans are applied to sweaters and zipper pullers, with distressed yarns, quilted or bomber jackets ushering in a mild punk collection in the urban context. The feminine details take on a punk spirit too when dark night floral prints on skirts, bell-sleeve dresses, and contrast back peplum blouse are styled with studded velvet platform boots, and signaturered leather pointed boots with metallic heels. Volume has become increasingly important as seen in elongated bomber jacket, extra size down jacket, loose cigarette pant suit and split-hem mohair jumper.

#Leaf A Life

Colours that celebrate the beauty of autumn will come to the forefront this season. Rich tones play a key role, capturing the energy and light of the golden hours of dawn and dusk. Warm tones of olive, khaki, army green, garnet, orange fire and wood are complemented by all-over floral embroideries or prints, further reflecting the season's focus on nature. It is a collection designed for modern version of Forest Girls who longs for forest, nature, fairy tales, daydreaming, and a laid-back lifestyle by heart. It's something about the warm coloured leave falls beneath her feet, or maybe it's the extra layers of clothes and scarves she gets to wear. She would like to be wrapped around by the extra-large cocoon down jacket – maybe another layer of double breasted short jacket atop - over over-the-knee boots as she wear to blend in the colourful autumn and winter. Military details and menswear tailoring compliment the nature-loving collection seen in belted shoulder strap military coat and combat lace-up boots.

#Blue Moon

The cooler, lighter blues reflect the season's dual perspective on nature. Traditional elements of menswear shapes are updated with relaxed urban silhouettes as seen in black jumpsuits, check loose-fit pants and cocoon jackets. A play on tactility gives classic shapes a modern spin. Black A-line jackets or crop tops are adorned with shiny sequin flakes and styled with uneven hem satin skirts, high neck black flannel jackets are styled with pearl studded patent boot, channeling a romantic rock feeling. Opulence influences become more obvious when luxurious shades of velvet is seen in baby doll ruffled sleeve dresses, precious studded lace-up boots, silk ribbon creepers, or bejeweled mid-heel sandals and broaches-adorned boots.

#Scandi Life

This season, the eq:iq designer team looks to the concrete forest of urban life for inspiration and brings forth pieces heavy on monochrome shades, architectural shapes, and functionality for daily wearing. Quilted long line down jackets, contrast front knit tunics, printed tracksuits, and bomber down jackets all feature urban black and white elements and sports-casual wear details for an athleisure look. The same street-cool and active spirit is also extended to footwear seen in high-top sock trainers, fur boots for daily commute. In occasions that need a little formality and glamour, pearl-studded loafers, shiny boots, contrast sole oxfords an do-ring embellishes suede boots could be the answer. This is luxury made to walk in.

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