World Premiere of FRANCHISE FREEDOM - a Flying Sculpture by Studio Drift in Partnership with BMW During Art Basel in Miami Beach

General Press Releases Thursday December 7, 2017 15:50
MIAMI BEACH, Florida--7 Dec--PRNewswire/InfoQuest

Last night at South Beach, Amsterdam based Studio Drift, Lonneke Gordijn and Ralph Nauta, presented their latest work "FRANCHISE FREEDOM - a flying sculpture by Studio Drift in partnership with BMW". On the occasion of Art Basel in Miami Beach, 300 illuminated drones moved across the sky above the ocean mimicking a flock of birds and creating a performative artwork at the interface between technology, science, and art.

(Photo: http://mma.prnewswire.com/media/614941/FRANCHISE_FREEDOM.jpg )
(Photo:   http://mma.prnewswire.com/media/616816/BMW_FRANCHISE_FREEDOM_Sculpture.jpg )

Hildegard Wortmann, Senior Vice President Brand BMW, says: "It was Edmund Burke - in the middle of the 18th century within his well-known treatise on the sublime - who wrote of beauty as being a movement. This is what Studio Drift and Bayerische Motoren Werke both wholeheartedly subscribe to. 'FRANCHISE FREEDOM' is a technological wonder and a breathtaking aesthetic experience."

By imitating the natural phenomenon of a swarm of birds with drones, it is the first time for this orchestrated movement to be presented by machines working with decentralized algorithms at a very large scale. Additional shows weather permitting are planned nightly at 8 PM until December 10 between 32nd and 33rd Street off Collins Avenue behind the Faena Hotel Miami Beach. They are visible from a large distance - detailed timing will be shared on Instagram by Studio Drift @studio.drift, by Pace Gallery @pacegallery and by BMW on Instagram @bmwgroupculture and Facebook #bmwgroupculture.

While Studio Drift presented their artwork "FRANCHISE FREEDOM" in Miami Beach, Bayerische Motoren Werke had one of their latest masterpieces on site: the BMW Concept 8 Series.
Further information available at: http://www.press.bmwgroup.com
Video footage: https://www.press.bmwgroup.com/global/tv-footage
Contact:
Dr Thomas Girst
BMW Group Corporate and Governmental Affairs
Head of Cultural Engagement
Telephone: +49-89-382-24753
Email: presse@bmw.de
Source: BMW Group

Latest Press Release

Photo Release: IMPACT signs an MOU with Silpakorn, Sodexo, and ibis Bangkok IMPACT and Novotel Bangkok IMPACT to organize specialized training courses to reinforce personnel performance in MICE industry

IMPACT Exhibition Management Co., Ltd. or IMPACT led by Mr. Paul Kanjanapas (3rd from right), Managing Director, has signed an MOU on academic cooperation with Silpakorn University led by Asst. Prof. Dr. Wanchai Sutananta (3rd from left), President,...

Photo Release: Primary Prize Day Graduation of Year 6 classes

On Thursday June 14th, Regent's Primary pupils celebrated Prize Day and the graduation of our Year 6 classes. The pupils, parents and staff joined together in giving their heartfelt congratulations to all of the children who were awarded class, subject...

First Experience Michelin-Starred Omakase! 1Michelin Star Omakase Chef Jackson Yu from Michelin-starred Omakase Restaurant in San Francisco Visits YTSB Yellow Tail Sushi Bar during 20th 24th July 2018

All good things begin with the first experience of pleasure. During 20th – 24th July 2018, YTSB – Yellow Tail Sushi Bar at VIE Hotel Bangkok, MGallery by Sofitel welcomes an extraordinary visitor for the restaurant's first time to host a...

Our Chefs Recommendations at the Silver Waves Restaurant at Chatrium Hotel Riverside Bangkok

Let the Silver Waves Chinese Restaurant be your refuge from the hustle and bustle of the city. To help you savour its panoramic views of the Chao Phraya River and the bejewelled sunsets of the rainy season, our Chinese chef offers a list of the menu...

THE ULTIMATE UPDATE HAS ARRIVED: INTRODUCING THE CURRY 5 Inspired and built for the player that is #Wired Different the new Curry 5, light, low and built for optimum speed and agility

Under Armour, the high performance sportswear label has dropped a limited run of the highly anticipated Curry 5 basketball shoes. Only 58 pairs of Curry 5 will be available in Thailand, exclusively at Siam Center Under Armour flagship store, Dilok and...

Related Topics