Nestle launches Make Good Life Simple 2018 Corporate Campaign to promote the 3Es: Eat, Exercise, and Emotion, to be mothers trusted partner in an ever-changing world

General Press Releases Monday March 19, 2018 15:54
กรุงเทพฯ--19 มี.ค.--ABM

Nestle introduces its 2018 corporate campaign "Make Good Life Simple" to encourage Thai people to stay healthy using three simple approaches called the 3Es: Eat, Exercise, and Emotion. The campaign aims to strengthen the Nestle brand as mother's trusted partner and help her stay relevant in a fast-paced world of real-time information. Thai families are also invited to join the campaign's kick-off at the 2018 Nestle Community Roadshow, which starts in Bangkok and will feature Thailand's biggest breakfast gathering of more than 2,500 people, along with edutainment activities to make good life simple, on March 24, 2018, at Lumpini Park.

According to Mrs. Audrey Liow, Chairwoman and Chief Executive Officer of Nestle Indochina, "Nestle is very proud to be mom's trusted partner in her and her family's lifelong journey. In an ever-changing world of information overload, not only do we have to provide good products and information, we also need to help mom adapt to this changing world so she can give her family a happier and healthier life. This is why we are introducing our 2018 Nestle Corporate Campaign 'Make Good Life Simple' to provide relevant information and easy solutions for mom's everyday acts of caring. The campaign focuses on three key content pillars we encourage moms and families to practice for their good lives, which are: Eating – starting with healthy food for a healthy life, Exercise – starting with healthy exercise and sports, and Emotion – starting with a good mood and happy family, all of which align with the Ministry of Public Health's policy."

"This year's Corporate Campaign reinforces the Nestle Purpose of enhancing quality of life and contributing to a healthier future. We aim to make the good life simple for Thai people nationwide. We are confident that this campaign will reinforce Nestle's brand position as mom's trusted partner in Thailand," added Mrs. Liow.

"The 2018 Nestle Corporate Campaign 'Make Good Life Simple' will kick off by celebrating the 10th anniversary of the Nestle Community Roadshow, which will take place on March 24, 2018, at Lumpini Park, thanks to a special collaboration with the Bangkok Metropolitan Administration (BMA) and the Sports Authority of Thailand (SAT). The biggest breakfast gathering in Thailand and a 2.5 kilometer Nestle Fun Run around Lumpini Park will be the key highlights of the Bangkok roadshow," added Ms. Somrudee Boonhaijaroen, Communication & Marketing Services Director, Nestle (Thai) Ltd.

Thai consumers can also enjoy fun and educational activities at the launch event, which will feature the 3Es zones:

Eating Zone: After enjoying a healthy breakfast and being part of the biggest breakfast gathering in Thailand, consumers are invited to engage in Nestle educational activities to learn about reading Guideline Daily Amount (GDA) labels and Healthier Choice products. A variety of Nestle products will also be offered to consumers for free trial.

Exercise Zone: Be inspired to have a healthy active lifestyle through fun activities including a MILO Wii Game, Cycling Game, Dance with an LED Screen, a Physical Fitness Test by the SAT, and learning more about Office Syndrome Prevention with

Dr. Napatbongkoch Supapit from the Division of Physical Activity and Health, Ministry of Public Health.

Emotion Zone: Relax and get into a positive mood by relieving stress with Massage for Relaxation, Breathing Techniques, and Tai-chi movements, along with traditional Thai dancing, and arts and craft activities for kids.

Other interesting activities at the main stage on the campaign launch day include the "Make Good Life Simple Starts with Small Lifestyle Changes" talk show by Prof. Daruneewan Warodomwichit from Ramathibodi Hospital and Dr. Prawate Tantipiwatanaskul from Thainakarin Hospital at 10:00 hrs. The "Make Good Life Simple Starts with Influencing Positive Lifestyles for Kids" talk show will be joined by Prof. Ronasingha Ruerueng, a clinical psychologist, together with Ning Saraichatt Jeerapat and her family, at 10:30 hrs. Visitors can also experience a Maggi Healthy Cooking Demonstration by Chef Gig – Kamol Chobdee-ngam.

Nestle will also communicate tips to Make Good Life Simple starting with the 3Es and share knowledge through Nestle's own digital channels, featuring a newly refreshed "Supermom" character who symbolizes a trusted friend for mom's simple life. The new Supermom character will appear helpful, smart, edgy, and approachable to provide reliable, easy-to-digest information on nutrition and wellness for Thai consumers.

Thai families can enjoy the fun and meaningful activities to make good life simple at the kick-off of the 2018 Nestle Corporate Campaign on March 24, 2018, at Lumpini Park. The 2018 Nestle Community Roadshow will then roll out to 40 districts in 12 provinces, mainly in the Northeast and Southern regions of Thailand, throughout the rest of the year with a target to reach 240,000 local residents. Over the past nine years, the Nestle Community Roadshow has reached 2.58 million Thai people in 463 districts in 61 provinces nationwide.

Nestl is the world's largest food and beverage company. It is present in 191 countries around the world, and its 328,000 employees are committed to Nestl's purpose of enhancing quality of life and contributing to a healthier future. Nestl offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like NESCAFษ or NESPRESSO to local favourites like BEAR BRAND or MINERษ. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestl is based in the Swiss town of Vevey where it was founded more than 150 years ago.

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